Three years in the making, it has been a labour of love for the designer and former ELLE cover star. As she told us in our March issue, I want it to be functional, easy to shop on and look around. I want it to be different to what is currently out there. Im doing this and Im doing it properly. Because theres no point otherwise.
The online store offers up an edit of the accessory, denim, eyewear, mainline and Victoria by Victoria Beckham collections, all curated by the designer herself. And, even more excitingly, the site will be the only place to buy the newly-introduced Icon collection.
As we exclusively revealed back in January, Icon is a capsule collection of seven classic Victoria Beckham dresses, taken from the archives and reworked in new colours and fabrics. From the labels first corset dress, part of the s/s 2009 collection, to its 100
Together with my personal edit of the SS13 collections, I wanted to offer an exclusive product on the s More