Opening Ceremony, something of a cool-girl shopping Mecca in Los Angeles, New York and Tokyo, opened its pop-up shop in Londons Covent Garden today.
Weve had a week to pull this together, co-founder Humberto Leon told us in-store Thursday morning. Its amazing because it has transformed so much from what it used to be. We wanted to create a blank canvas for the product to speak for itself.
The latest addition to the OC retail empire hews to its predecessors ethos as a multifaceted retail environment, with site-specific touches from London-based creatives. Faye Toogood created low-impact display fixtures using stacks of carpet samples and art and fashion book dealer Claire de Rouen installed some of her prize wares downstairs.
There are rails upon rails of premium designer-wear from Proenza Schouler, Kenzo (which Leon and Lim design) and Maison Michel, punctuated by more accessible pieces displayed, candy-shop-style, in clear glass jars arrayed from ceiling to floor. Add to that the neon panels flying overhead, and the impression given is of an uplifting, dynamic shopping space, where the shop assistants smiles are as bright as the decor.
Leon and collaborator Carol Lim have longed to expand to London for years, he saidso much so that they plan to open a permanent location just next door this autumn.
London to me feels like a really special place, he said. There are so many great young designers here that were supporting in the shop that its a great time to be in London. Seeing people on the streets is super-inspir More