Last night we headed down to Apple’s Regent Street store to watch - who revealed he had recently married his long-term partner Richard Buckley - talk to journalist Kinvara Balfour about his life, career and baby son. Weren’t there? Here are our 10 favourite quotes from the evening:

On being business-minded:

‘Fashion for me is a commercial endeavour, not an artistic endeavour. There are fashion designers who are true artists, like Alexander McQueen. But for me it’s business.’

On being controlling:

‘Creating a brand is a dictatorship, not a committee. That doesn’t mean you don’t listen but you have to make the final decision.’

On technology:

‘I’m constantly on my computer. The first thing I do in the morning is switch it on. But I rarely carry a cell phone. The only thing I use it for is an app that lets me watch my son sleeping.’

On being name checked by Jay-Z:

‘What really freaks me out is when you’re in a stadium with 60,000 people shouting your name. It makes me want to crawl under a rock. I’m actually very shy.’

On getting naked:

‘Maybe it’s because I’m in clothes and fashion but I just want to come home and take all my clothes off. I used to spend all my time at home naked but now we have a child who has a nanny, I have to get dressed.’

On being an American working in London:

‘I consider myself an international designer. In today’s world, you have to think globally.’

On being a perfectionist:

‘Things are never quite good enough, never quite there. Good enough means you’ve given it your best and said everything you want to say.’

On why he does what he does:

‘It’s compulsion. It’s what makes me happy and if I’m not doing it I feel unfulfilled.’

On what else he’d like to achieve:

‘I’d like to make another film. I had intended to make one every two or three years for the rest of my life but my fashion company is doing so well that there hasn’t been time.’

On his style advice:

‘Never ever wear anything that you’re remotely uncomfortable in, because that’s what you’ll project. I don’t mean physical comfort – I don’t mind a bit of suffering.’

On his definition of luxury:

‘Sleep, sleep, sleep, sleep. Just a great bed and lots of sleep.’

Trial a trend: Tom Ford