Our Fashion Features Director Kenya Hunt called it back in September 2016 during the SS17 show season: Yellow is the colour of 2017, or at least spring/summer 2017 (but who cares about seasons these days?).
Maybe it was Vetements' ubiquitous DHL tee that started it. Or Beyonce's marigold Hold Up dress by Roberto Cavalli. Or Alicia Vikander's Belle-inspired Oscars gown in February 2016, and the more recent glimpses of Emma Watson in the iconic dress for the live-action remake of the Disney classic. Maybe it's the La La Land posters of Emma Stone in a sunny-yellow summer dress. Or perhaps it was simply a slow seeping of the sunny shade into our subconscious.
Sure, each season brings with it a new 'it' colour (and there are only so many colours, right?) so yellow was bound to come back around some time. But this time, we're really hoping it sticks around for more than six months.
Why? Because yellow is so underrated. And so wearable, even though it may not immediately seem so. Case in point, Michelle Williams in Vera Wang at the 2006 Academy Awards aka My Favourite Oscars Dress Ever™...
Who said pale girls couldn't wear yellow?
Here are some more looks that have got us totally inspired to dress - and look - on the bright side...