No one does quirky elegance quite like Miuccia Prada - and Prada's little sister Miu Miu is its perfect fashion companion.
Celebs flock to wear its cool prints: if you want to be a little bit different on the red carpet, then Miu Miu is the go-to brand for making a statement. This is charm and sophistication with a twinkle in its eye - think a colour palette to die for, polka dots, crop tops and zig-zag prints that make for a look that is always ladylike, always with a twist.
Florence Welch is a fan, as is Rihanna. Add bright young things Chloe Sevigny, Emma Watson and Elle Fanning into the mix and you have yourself an iconic brand with a serious following.