9 Women On How They Use Fashion To Feel Empowered

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Confidence. It's an elusive je ne sais quoi that most of us have grappled with. The question is: can it be amped up by what you wear?

Everyone has their own method to feel like a total boss, and one of them is undoubtedly through style. Yes, fashion can be fun and frivolous, but it can be remarkably potent too.

For proof, look no further than H&M's new Fall Collection. Inspired by uber femme women, the collection is full of kickass pieces that mix tailoring with full-on glam. Whether it's the metallic mini dress, thigh-high red boots or sharp power suit, they instantly conjure up plenty of chutzpah.


So how to use these clothes for an instant uplift? We asked some female power players to reveal their secrets. Read on for a roster of confessions on how they dress with confidence...

Find your outfit enhancers

For me, sartorial confidence comes from key accessories: a wide belt, a pair of cocktail earrings, some statement shoes (current favourites are yellow pointed mules à la Carrie) and a scraped back smooth hairstyle, typically a low middle-part bun. As I get older, my clothes get easier to wear and arguably less flamboyant and my confidence comes from fail-safe 'enhancers'. For someone else, that might be a crisp mans shirt worn with skinny trousers to give a strong silhouette; or a high necked, long sleeved long dress that reveals nothing but fits like a glove and is somehow the sexiest thing of all. In truth, both of those are good! But nothing, for me, beats a scraped back bun and a pair of brightly hued earrings. It shows the world you're hiding from nothing — and no-one!


— Pandora Sykes is a journalist and co-host of The High Low podcast

Shop the look: Boots, £59.99; Dress, £17.99; Soft tie belt, £13.99 - all from H&M

Let your personality shine through


I think empowerment is all about confidence and fashion is an amazing tool to reflect that. For me, it's about having a highly personal aesthetic—that could be about prints, colour, proportion or having the confidence to pair unusual pieces together. When I first went freelance, my confidence was shot and I spent a few weeks moping about in sweatpants. Buying a new pair of jeans that I couldn't really afford helped me find my way back to the positive, mood enhancing benefits that fashion can provide. Otherwise, you can't go wrong with a great printed dress with a nipped in waist and feminine details.

— Katherine Ormerod is a Content Consultant and Founder of WorkWorkWork.co

Shop the look: Blouse £12.99; Boots £49.99; Bag £29.99; Trousers £29.99 - all from H&M

Dress like a superhero

To pick an outfit, I always ask myself: "which Freddie gets some air time today?". There are several of us so it's all about which one manifests herself in the morning. I like my outfit to translate my mood, whether it's fierce, creative, vulnerable... It often has to look crazy! I love bold shapes and textures, and pieces that hold a strong shape, as if it was a superhero costume. There's nothing better than a good colour clash, shoulder pads and a nice faux-fur for an uplifting boost. If you mash everything together, that's pretty much my perfect outfit.


— Frédérique Harrel is a blogger and entrepreneur

Shop the look: Orange puffer, £39.99; Jumper, £17.99 - all from H&M

Make your own rules


Fashion is incredibly powerful when it comes to making me feel confident. If you look good, you feel good. There are no rules for me, but I almost always opt for flat shoes in order to feel comfortable and self-assured. Nothing can knock your confidence like tired, achy feet. Whether for a first date or business meeting, I'm much more confident with my feet firmly on the ground. I usually wear flats with a pair of high-waisted trousers to elongate my legs. They look so classic teamed with a crisp white shirt or a navy turtleneck. Overall it's quite a paired back look, but one that usually puts more focus on my personality, which for me is what I always try to highlight.

Roberta Benteler is a fashion entrepreneur

Shop the look: Pinstripe trousers, £24.99; Black top, £24.99; Blue Shirt, £17.99 - all from H&M

Discover your signature style

Allocating time to discover what suits you is so important when it comes to feeling confident in what you're wearing. It's been so important for me to find what works and which pieces make me feel great without the worry of rushing. Once you've found your mojo, I'm all for repeating outfits that make you feel good. Lately my go-to look has been a wrap jumpsuit with bold statement tassel earrings because I know that it's a look that I personally feel confident in. If it works for you and makes you feel good, then make it your signature and rock it.

— Callie Thorpe is a plus size model and blogger

Shop the look: Earrings, £8.99; Dress, £24.99; Top, £8.99 - all from H&M

Find your ideal length

I feel most confident when I'm in an outfit that I truly love and feel comfortable in. I'm a big fan of jumpsuits and slightly longer-length items. The last thing I want to worry about is having to adjust my dress before sitting down or accidentally flashing my bottom on the way out! If I'm off to a swanky event, I always go floor-length. My mother used to say: "It's hard to make knees look elegant", and although I thought she was being ridiculous at the time, I am beginning to agree.

— Poppy Jamie is founder of Happy Not Perfect

Shop the look: Black jacket, £39.99; Skirt, £24.99 - all from H&M

Make fashion your expression

To me, fashion is my language and it speaks for itself. Think about how powerful using that theory is, enabling me to speak to everyone through my clothing without uttering a single word. One day I may feel quiet, but confidently calm. The next I might be feeling feisty, so I'll reach for a badass accessory or statement shoe to make sure I'm heard when I walk. When I dress in a way that reflects my emotions, I feel in control of my day. Having that, as well as vocal expression, is what gives me my confidence.

— Dina Torkia is a stylist and YouTuber

Shop the look: Velvet top, £17.99; Trousers, £29.99 - all from H&M

Be bold with colours

If I need a wardrobe boost, I turn to all things colourful. Rich, vibrant colours inspire my work every daythey lift my mood and make me feel powerful. I am Brazilian, after all! When I need to make an entrance, my favourite thing to do is put on a bright statement accessory. Whether it's oversized earrings or a bold bag, accessories can take your outfit from average to fabulous, and that always makes me feel good.

— Paula Cademartori is a bag designer

Shop the look: Blue puffer, £59.99; Red boots, £59.99; Metallic puffer, £39.99 - all from H&M

Step out of your comfort zone

I find it empowering to try something new and make it your own. I was always wary of the 'lady in red' cliché and I didn't think the colour would suit me, despite other people telling me otherwise. Then last year, I happened to use a friend's red lipstick for a night out and I haven't looked back! It took 45 years for me to be convinced. Now I'm a red convert and I love it for that extra boost.

— Paola Di Lanzo is the founder of Paola's BodyBarre

Shop the look: Spotty shirt, £19.99; Matte red lipstick, £8.99 - all from H&M

H&M's Fall Collection is available in store and online now. Shop it here.

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