Amazon has long been our go-to for, well, everything. It's where you browse for second-hand books and end up with a basketful of rose gold decor you never knew you needed.
But the e-commerce hero has become our fashion obsession too. Have a scroll and you may be surprised to find everything your wardrobe wants, from niche pieces to on-trend styling ideas.
The well-curated assortment of home-grown talent as well as international designers is surprisingly impressive, with 350 new brands added in 2016—and handily all in one place.
As if that wasn't enough to get you clicking, each purchase comes with the usual perks, from free returns to one-day delivery via Amazon Prime. Who doesn't love easy shopping?
This season, Liya Kebede has been signed up as the face of Amazon Fashion for Spring Summer 2017, which is a sure-fire way to our sartorial hearts. The Ethiopian model, actress and designer is the perfect ambassador for the campaign's Don't Look Like Me, Look Like You message, an empowering statement for women to embrace individuality through fashion.
So with the arrival of Spring, now's the time to add new names to your cart and bring a dash of uniqueness to your wardrobe. To get you started, here are our favourite, and most unexpected, brands Amazon Fashion has to offer...