9 Brands You Never Knew You Could Shop At Amazon Fashion

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Amazon has long been our go-to for, well, everything. It's where you browse for second-hand books and end up with a basketful of rose gold decor you never knew you needed.

But the e-commerce hero has become our fashion obsession too. Have a scroll and you may be surprised to find everything your wardrobe wants, from niche pieces to on-trend styling ideas.

The well-curated assortment of home-grown talent as well as international designers is surprisingly impressive, with 350 new brands added in 2016—and handily all in one place.

As if that wasn't enough to get you clicking, each purchase comes with the usual perks, from free returns to one-day delivery via Amazon Prime. Who doesn't love easy shopping?

This season, Liya Kebede has been signed up as the face of Amazon Fashion for Spring Summer 2017, which is a sure-fire way to our sartorial hearts. The Ethiopian model, actress and designer is the perfect ambassador for the campaign's Don't Look Like Me, Look Like You message, an empowering statement for women to embrace individuality through fashion.

So with the arrival of Spring, now's the time to add new names to your cart and bring a dash of uniqueness to your wardrobe. To get you started, here are our favourite, and most unexpected, brands Amazon Fashion has to offer...


1 Gestuz

Blue blazer, £178.23  

Launched in 2007, Gestuz is a Danish label that melds the masculine with the feminine. Take this blazer, for example—a true outfit-maker that's downright practical too.

2 Filippa K

Yellow cropped pants, £195

Love Scandinavian coolFilippa K is for you. While everyone is busy chasing the sportswear trend, this brand has been tapping into it for years, combining it perfectly with classic tailoring.


3 Marc Cain

Leopard Print sports jacket, £179.51

Aimed at self-confident women *raises hand*, Marc Cain combines a laid back aesthetic with distinctive touches. The result? Off-beat pieces that add edge to your wardrobe.

4 Waven

Jeans, £35.81

Denim is everywhere, but good denim? Not so much. One of few specialists leading the way is Waven, focusing on clean lines and the versatility of denim. It's pretty easy on the wallet too.


5 Cavalli

Paris Bag, £285.85

Everyone knows Cavalli. Less people know that you don't have to face the shops to get hold of a piece. There's no easier way to add some Italian flair to your wardrobe.

6 Nadine H

Blouse, £95.37

Did you know Nadine H emerged from a successful line of men's shirts? The German label has since branched out and is now characterised by a contemporary take on women's blouses.


7 Tommy Hilfiger

Gold mocassins, £115

Tommy Hilfiger is a needs-no-introduction brand. You might have noticed the designer's take on preppy American style is having somewhat of a moment right now and we're 100% onboard. 

8 Won Hundred

Kenya_2 Jacket, £370

Simplicity is the name of the game for Scandinavian label Won Hundred. This high quality jacket is the ultimate in androgynous chic and will go with everything you already own.


9 Vanessa Bruno

Gustav Full Slip, £258.63

Looking for a Parisian touch? Model-turned-designer Vanessa Bruno is a pro at fusing minimalism with opulent tailoring in true Frenchy fashion. If it's good enough for Charlotte Gainsbourg, it's good enough for us...

Prices and availability correct at time of publishing.  Prices and stock are subject to change.  Please visit www.amazon.co.uk/fashion for the latest prices. Free returns are available on all items sold by Amazon.co.uk.

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