Here at ELLE, we'll give any beauty hack a try: a charcoal peel off mask to provide a deep facial cleanse, green tea extract capsules to enhance blood circulation, prosecco nail polish even.
And, from the sound of it, Ivanka Trump's husband and senior advisor to President Donald Trump, Jared Kushner, is also quite partial to the odd beauty treatment.
Unfortunately for Kushner, he seems to have mistaken the phrase 'exfoliate your face' for 'exfoliate your friends' and now his pores and his mates are suffering the consequences of his confusion.
According to Business Insider, the American real estate investor started getting ride of his liberal friends like that dry skin that sits on your nose mid-winter, when it became clear they didn't like Trump's policies – a friendship cull he's renaming 'exfoliating'.
The publication reports he reportedly told one former friend and business partner that campaigning with Trump 'allowed him to exfoliate' people.
'I am seeing which friendships break in the wind,' he added.
Harsh but poetic, you might say.
Does anyone else have an image of Jared spraying water and rubbing exfoliating gel on all his friends faces in a bid to rid himself of their liberal beliefs?
It seems this isn't the first time Kushner has been keen to get the 'friend exfoliation' term trending, as he used it again in a interview with Forbes after his father-in-law had been elected to office last November.
'I call it an exfoliation. Anyone who was willing to change a friendship or not do business because of who somebody supports in politics is not somebody who has a lot of character.
'People are very fickle,' he adds.
'You have to find what you believe in, challenge your truths. And if you believe in something, even if it's unpopular, you have to push with it,' he concluded.
Look, knowing when to apply primer, how to use a highlighting stick and which mascara brush provides the perfect lash curl is something most people struggle with, but I'm pretty sure the majority of the world know you're meant to exfoliate your face, not your friends.
Stop trying to make 'exfoliate' happen Kushner, it's not going to happen.
Katie O'Malley is the Site Director on ELLE UK. On a daily basis you’ll find Katie managing all digital workflow, editing site, video and newsletter content, liaising with commercial and sales teams on new partnerships and deals (eg Nike, Tiffany & Co., Cartier etc), implementing new digital strategies and compiling in-depth data traffic, SEO and ecomm reports. In addition to appearing on the radio and on TV, as well as interviewing everyone from Oprah Winfrey to Rishi Sunak PM, Katie enjoys writing about lifestyle, culture, wellness, fitness, fashion, and more.
