The latest news from President Donald Trump's 'respect for women' campaign, has come in the form of his administration rolling back the birth control mandate.
Prior to this, we have seen his administration move to ban trans people from serving in the military and before that there has been what feels like an endless stream of sexist commentary from the man at the top.
Whether in relation to his daughters, Megyn Kelly, beauty pageant contestants or Rosie O'Donnell, Trump can't seem to help but comment on looks or reference menstrual cycles.
The video that arguably tops the 'most disturbing displays of sexually inappropriate behaviour' is the now very famous list 'Access Hollywood' tape, in which Trump brags about sexual assault.
Yes, the 'grab 'em by the pussy' one.
Though the tape was leaked last year during the presidential race, there is one group of women who aren't letting it slide.
A women's rights group called UltraViolet staged a protest on Friday in from of the Washington Monument on the mall near the White House.
The protest, named #WeGrabBack, rails against the President's attitude towards women.
And what better way to show how Trump treats women than by letting him speak for himself?
The group rented out a huge screen and played the infamous tape on repeat for 12 hours straight.
The campaign director spoke to the Washington Post about their choice to have the 'grab them by the pussy' remarks on a loop:
'We wanted to play the tape on loop to remind the people who the president said he is — a proud sexual predator.'
Another organiser, Raquel Jackson, said, 'Donald Trump is actively pursuing an anti-woman agenda. We're out here to say women are here, we're fighting back.'
According to the Washington Post some people walking by responded with shock, not wanting their children to hear the words spoken by the President and asking how the protest was legal (they had a permit).
Whilst others appreciated the effort of the women, one passerby said, 'It's a good way to shed light on sexual harassment and sexual exploitation, especially in the shadows of George Washington's monument,' and a group of school kids sat to watch the film.
Here's to not letting people forget about 'locker room talk'.
Daisy Murray is the Digital Fashion Editor at ELLE UK, spotlighting emerging designers, sustainable shopping, and celebrity style. Since joining in 2016 as an editorial intern, Daisy has run the gamut of fashion journalism - interviewing Molly Goddard backstage at London Fashion Week, investigating the power of androgynous dressing and celebrating the joys of vintage shopping.
