First Look: The 2018 Harrods Beauty Advent Calendar

All hail the second ever Harrods Beauty Advent Calendar, a coveted collection of 25 luxury brands even more desirable than the first.

After last year’s sell-out success, the rebirth of Harrods’ beauty advent calendar for this Christmas comes with a new selection of brands hailing from their iconic Beauty Hall. Together they boast a collective worth £680 – yet a singular price tag of just £250.

Featuring an illustration of the emporium’s famous facade from the front, inside 25 mini drawers house the likes of Charlotte Tilbury Wonderglow, Sisley Supremya Baume and Nars Velvet Lip Glide.

Line art, Architecture, Coloring book, Vehicle, Drawing,

'The product edit is carefully selected by our talented beauty buying teams,' Annalise Fard, director of beauty at Harrods tells Bazaar, 'who have ensured perfect synergy between the cult classics and this year’s ‘must have’ beauty launches.'

As well as being an incredible gift, Fard says they see the beauty advent calendar as an educational tool for their customers: 'Not only are we able to champion much-loved brands that they are already familiar with, but we are also able to offer them the art of discovery – introducing them to new, contemporary brands such as Tata Harper, Sunday Riley and Sol de Janeiro.'

Product, Beauty, Liquid, Cosmetics, Liqueur, Distilled beverage,

Explaining the beauty advent calendar’s unprecedented retail success, Fard says they 'were blown away with the response of the first Harrods edition last year,' and admits it’s in large part thanks to their price point.

'The reason that our 2017 calendar was such a success was down to the incredible value saving we were able to offer our customers. Last year, the worth was £595, so we have considerably upped our game this year. We see this as a way of rewarding our loyal customers in the run up to the busy festive period.'

In addition to their incredible value - and, of course, the novelty factor - Fard has another theory explaining the demand of alternative advent calendars. 'Consumers are becoming much more health conscious - so instead of eating chocolate every day, self-gifting yourself an incredible, luxury beauty gift seems like a much safer option for the waistline!'

The Harrods Beauty Advent Calendar 2018 will be available to buy in-store and online from 1 October for £250. The full contents is as follows:

111 Skin Black Diamond Cream

Sunday Riley Luna Oil

Acqua di Parma Colonia Mini Hat Box

Tata Harper Regenerating Cleanser

Anne Semonin Precious Pearl Ice Cube

Nars Velvet Lip Glide in 'Bond'

Dr. Sebagh Serum Repair

Bobbi Brown Long-wear Cream Shadow in 'Beach Bronze'

Fresh Rose Face Mask

By Terry Compact Expert Dual Power in No7 'Sun Desire'

Charlotte Tilbury Wonderglow