A year's worth of new beauty products, 50 game-changing winners. Hand-selected by the ELLE beauty team, plus seven pro judges, these are the heroes set to redefine your hair, skin and make-up with their transformative formulas and pioneering innovation.
Here is ELLE's edit of the launches that pushed the boundaries for your hair, make-up, skincare and body routines, earning their place as new classics.
Beauty Pie Youthbomb Biologic Collagen Peptide Cream - £44
Much more than just a day cream, this is made with the brand’s C18 Complex, aka 18% active and super-charged ingredients. The result? Healthier, smoother, plumper skin in just four weeks.
Estée Lauder Advanced Night Repair Eye Supercharged Gel Creme - £52
This lightweight gel sinks in instantly, shielding skin from environmental irritants that can lead to fine lines. It also makes light work of brightening dark circles and reviving the eye area.
Medik8 H.E.O. Mask - £57
If you’re not familiar with the meaning of HEO (humectants, emollients, occlusives), don’t worry. It means hydrated, healthy, happy skin. Step one delivers moisture and step two locks it in, working while you sleep.
Lancôme Rénergie H.C.F Triple Serum - £79.20
Space-age triple-chamber packaging (giving a fresh dose on each pump) for the win? Possibly. Combined with three skincare must-haves: hyaluronic acid, niacinamide and ferulic acid? Definitely.
Murad Deep Relief Blemish Treatment - £42
This blemish-buster isn’t here to play. Acid and amino acids target the ‘bad bacteria’ that cause spots, calming the area and reducing pain. Scars are faded and angry bumps are a distant memory.
Shiseido Bio-Performance Skin Filler Serum - £247
A double attack on fine lines, the night serum sends hyaluronic acid deep into skin as you sleep, while the morn- ing formula triggers the new molecules to plump up, giving a volumised look. This is skincare science at its best.
Sisley Paris Exfoliating Enzyme Mask - £96
This speedy mask (it takes just 60 seconds) uses fruit enzymes to soften and smooth while being gentle on sensitive skin. Expect to see more powder formulas like this: they are more potent, eco-friendly – and fun to use.
Soho Skin 24/7 Treatment - £72
Fashion’s go-to members’ club has launched a skincare line. Standing out in the sustainable, retro-looking and recyclable line-up is the 24/7 Treatment, which gently smoothes and brightens skin with a mix of lactic acid, magnesium and ferments.
Summer Fridays ShadeDrops Broad Spectrum SPF30 Mineral Milk Sunscreen - £36
Boasting more than just SPF protection, this formula’s vitamin and antioxidant-rich ingredients will glide onto your skin for a hydrating boost and shield it from harmful UVA/UVB rays.
Tatcha The Rice Wash - £41
The most anticipated skincare import of 2023, Japanese brand Tatcha’s gentle, lightly exfoliating face wash uses rice water, algae and hyaluronic acid to leave your face soft and your skin barrier strengthened.
The Seated Queen Restoring Face Oil - £65
Yes, The Seated Queen’s feast of cold-pressed organic plant oils is a relief for redness and uneven skin tone, but it’s the brand’s inclusive approach to beauty that is truly pioneering – it’s designed for everyone.
Ziip Beauty Nanocurrent Device - £425
This is the first nanocurrent app-controlled tool to sculpt and the next best thing to a facial with its creator, Hollywood’s ‘electrical aesthetician’ Melanie Simon, who works with the likes of Margot Robbie.
U Beauty The Mantle Skin Conditioning Wash - £74
Double-cleansing may be de rigueur, but it isn’t necessary with this oil-balm cleanser, which effortlessly emulsifies to milk, removing make-up and impurities without upsetting skin.
Arkive The Prologue Hair Primer - £13
This lightweight mist is an easy prep step for a sleek hairstyle. A generous spritz of its baobab oil and protein formula delivers essential moisture to your scalp while increasing strength and resilience in your lengths.
Curl Wow Shook Mix + Fix Bundling Spray - £32.50
This bi-phase spray delivers moisture without weighing hair down. The intelligent Profaxil-18 complex dispenses all the heavy oils a head of hair with a tendency to frizz needs, so you’re left with a light, healthy set of curls.
JVN Hair Complete Air Dry Cream - £23
Got fine hair? Scrunch a dollop of this cream into damp strands. With hemisqualane to hydrate without weighing down, it adds body, shine and protects against UV damage and humidity.
L’Oréal Paris Elvive Hydra Hyaluronic 2% Hair Serum - £12.99
Not only does this hydrate for a huge 72 hours, but the ELLE team all agreed their hair felt smoother and even thicker after using. For flat, fine hair, it’s a game-changer.
Pattern Cleansing Shampoo - £20
A deep clean for curly hair that also moisturises? A tough ask. Pattern leads the way in positive conversations around curly hair while developing products such as this cleanser, which strengthens and refreshes type 3 and 4 curls.
Hershesons The Great Hairdryer - £295
In the race to be the best hairdryer, the front runner is this newcomer, which is no heavier than your iPhone 13 and dries hair 30% faster than rival dryers. It’s the best frizz-fighter out there.
This Hair Of Mine Scalp Serum - £46
This Hair Of Mine’s Cyndia Harvey looks to traditional treatments to help textured hair. This scalp-soothing serum uses plant-based technology to create a haircare ritual in a bottle.
The Unseen Colour Alchemy - £66
Glosses and glazes are hot right now, but this semi- permanent hair dye is in a league of its own. Activated by heat, the temporary holographic colour shifts in different lights – and has a no-commitment formula.
Remington ProLuxe You Adaptive Straightener - £159.99
It’s the ‘smart straightener’ to some, but with AI-heated plates that adapt to your hair type and styling technique up to 2,500 times per session, we call it genius. The tool ensures heat reaches and remains at a perfect 185°C.
Virtue Curl Leave-In Butter - £42
This is the ‘one’der cream for curly hair. Use this patented keratin-rich formula as your finishing touch to instantly seal, hydrate and smooth cuticles, and, over time, prevent future frizz.
MAC MACStack Micro Mascara - £26
Layer after layer, the formula builds and lengthens lashes without looking clumpy. The clever, ultra-precise micro brush combs and separates, allowing for specific application, dramatic volume and a luscious opaque colour.
Rare Beauty Positive Light Liquid Luminizer - £24
It may have been the Rare blush that went viral, but this deserves the hype too. We’ve never encountered such a seamless sheen of shimmer and, just like the blush, a tiny drop goes a long way: you get serious bang for your buck.
Westman Atelier Vital Skincare Complexion Drops - £62
A true two-in-one product, this has the skin-boosting powers of a serum (with natural ingredients like ginseng to brighten), while giving radiant coverage. The finish is delightfully dewy.
Chanel Les Beiges Water-Fresh Blush - £42
You’ve never tried a blusher like Chanel’s micro-droplets of pink pigment. The ultimate healthy flush, the 72% water formula leaves skin feeling refreshed, while tiny bubbles of blush blend seamlessly onto your skin.
Jones Road What The Foundation - £42
Jones Road’s WTF might look like the stuff of matte-mousse nightmares, but the ‘foundation meets moisture balm’ formulation is actually the key to ultra-healthy-looking skin in a pot.
Hourglass Phantom Volumizing Glossy Balm - £35
Sitting somewhere between a gloss, oil, tint and balm, this sleek must-have is essentially a dewy, juicy lip in a stick. There’s no glitter or hair-trapping stickiness, just an elegant sheen you can swipe on in a flash.
Benefit Gimme Brow+ Volumizing Pencil - £24.50
A mix of powders and fibres, this clever pencil beefs up eyebrows by creating natural texture, while the gentle pigment means there’s no risk of overdrawn arches. It comes in 12 shades, too.
Isamaya Beauty Skinlacq Triple Hyaluronic Glow Serum - £60
Make-up artist Isamaya Ffrench has bottled her signature glow with this hyaluronic acid-infused highlighter serum. It leaves everyone with a healthy radiance, whatever your tone.
Charlotte Tilbury Airbrush Brightening Flawless Finish Powder - £38
We love Tilbury’s Airbrush range, and this powder doesn’t disappoint. Infused with hyaluronic acid, vegan collagen and vitamin C, it blurs and sets make-up while giving skin a treat, too.
Dior Backstage Face & Body Flash Perfector Concealer - £27
Inspired by artists at fashion week, the applicator mimics the experts, without need for an extra brush. The caffeine- infused, waterproof formula means dark under-eye circles look refreshed, even in bleak British weather.
Nars Bronzing Cream - £34
The cult-classic bronzing powder Laguna brought up to date – and then some. Available in five shades, this buttery cream version goes on like a second (holiday) skin to add warmth and, impressively, hydration and firming qualities as well.
Rimmel Kind & Free Clean Plant Based Nail Polish - £5.99
High-street hero Rimmel’s first-ever ‘clean’ range brings ethically-minded beauty to the masses with a vegan nail varnish that is fragrance free and made with 70% ingredients of natural origin.
Cerave Hydrating Foaming Oil Cleanser - £12.50
This cocktail of ceramides, glycerin and squalane bolsters and nourishes even the most fragile, reactive skin types. The innovative texture promises to clarify impurities without causing further aggravation.
Foreo Luna 4 Body T-Sonic Massaging Body Brush - £139
Not satisfied with just scrubbing our faces, Foreo has gone below the neck with this (shower-proof!) body tool, which gives softer skin. The sonic-massaging technology makes for a spa-like vibe at home.
Isle of Paradise Self-Tanning Oil Mist - £21.95
Oil Mist, £21.95 Searching for an effortless streak-free self-tan that won’t compromise your clean sheets? Look no further than this nourishing, moisture-rich mist, which gives your skin a flattering, tone-correcting post-holiday colour.
Ultra Violette Extreme Screen Body And Hand Skinscreen SPF50+ - £27
Tried and tested on adults, babies and super-sensitive skin types, this hydrating (but non-comedogenic) one-size-fits-all sunscreen gives four hours of water and sweat-resistant protection.
La Roche-Posay Cicaplast B5 Soothing Repair Spray - £15
If you're prone to eczema flare-ups or redness, this mist deserves a place in your bag. Soothing, anti-inflammatory ingredients, such as panthenol and madecassoside, speed up repair and are safe for babies or on post-procedure skin.
Kloris CBD Sleep Support Patches - £48
Just when you thought you’d seen everything CBD could offer, along comes this slow-release transdermal, biodegradable patch. It infuses the skin and then your system with 16mg of CBD for a hit of zen.
Nécessaire The Deodorant Gel - £18
If you've spent years using harsh deodorants, this clean formula (no aluminium, PEGs or parabens) will soothe thanks to its blend of niacinamide, chamomile and 5% AHA - while limiting any body odour. Win, win.
Sol De Janeiro Bom Dia Bright Body Cream - £48
Fans of the original Bum Bum Cream will swoon over the scent of this body whip (think black amber, vanilla and plum), while fruit AHAs and vitamin C are a dream duo to combat dark spots, texture and ingrown hairs.
Hair By Sam McKnight Lazy Girl Biodegradable Hair Cleanse Cloths - £17
‘These biodegradable and vegan dry hair-cleansing cloths are the first of their kind. Use them to refresh fringes, roots and hairlines while you are on the go.’
Caudalie Vinosun Very High Protection Lightweight Cream SPF50 - £23
‘This sunscreen was one of the best launches of the year. The fantastic lightweight texture is non-greasy, scent-free and, importantly, has no white cast whatsoever.’
Chanel L’Huile Camélia Hydrating & Fortifying Oil - £28
‘This cuticle-oil pen is my favourite product. It’s a non-greasy yet hydrating tube of goodness that penetrates into cuticles, leaving them plump, hydrated and cared for.’
Dizziak Body Scrub - £24
‘This has transformed my shower routine. It’s infused with a special complex that polishes and bolsters the skin barrier. The smell is divine: clean, crisp, gender neutral. A small Black-owned brand, Dizziak goes from strength to strength.’
Hourglass Equilibrium Resurfacing Retinoid Treatment - £99
‘I love how non-abrasive this is while still giving you the results you’re looking for in a retinol product. It’s fast, too! I noticed improvement in the texture, tone and radiance of my skin after just one week.’
Iconic London Super Smoother Blurring Skin Tint - £27
‘This is a great formulation if you want something that is light but has coverage you can build on. The shade range is also brilliant for those with a light-medium to deeper skin tone, too.’
The Unseen Spectra Eye Colour - £26
‘This tech-driven approach rethinks what make-up can do. These eye colours look like eyeshadows but, if you take flash photos, hidden pigments show up on screen with a galaxy-like effect.’
Find this year's ELLE UK Future Of Beauty Awards in the June issue, on sale now
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