This is what Chanels new olfactory counter part of their new Fragrance Space opening in Selfridges on Monday looks like. But its what it smells like that matters.
For the first time, Chanel has brought all of its 48 fragrances together under one roof and this counter is home to the fragrance concentrates encompassing the entire range. The ceramic sticks each host a sophisticated blotter on the end so you can experience Chanels elegant history one sniff at a time. From early Cristalle, £40 for 50ml, and No 5, £54 for 50ml, to the latest Exclusif Beige, £160, everythings there. (And theres even a coffee blotter for when your nose needs a break.)
Whats more, the fragrances are arranged according to notes, so youll also be able to determine with a little expert guidance, of course the sort of scent thats most you, and select from the Chanel range accordingly.
Personally, Im perpetually moved by the Les Exclusifs range, created by Chanels Master Perfumer Jacques Polge, and till now only stocked in Chanel boutiques. Many minutes are spent in the ELLE offices discussing the relative merits of 31 Rue Cambon, £160, (described by one esteemed perfume critic as giving an instantaneous impression of ravishing beauty, and regularly borrowed from my desk), Coromandel, £160, (one of the sexiest, spiciest, most addictive fragrances Ive ever encountered) and Bois des Iles, £160, (a sandalwood classic).
Its lucky we dont have all 16 Exclusifs here, otherwise Im not sure wed ever get any work done.
Decked out in beige, gold and tweed, the new Fragrance Space is as elegant and uplifting as anything youd expect from Chanel. But apart from offering some elegant respite from the daily grind, its also going to play host to various fragrance events and guest speakers. Perfume lovers, watch this space.