This season, achieving lasting lash curl power is as appealing as buying in to the 70s trend. So ELLE has teamed up with Rimmel London to introduce you to the beauty brand’s new 24 Hr Supercurler Mascara, just in time for party season.
This mascara is guaranteed to go the distance (from desk to dance floor and back again) thanks to a special polymer-packed formula that gives volume and locks in long lasting curl.
Now you know the secret to mega lashes, it’s time to get creative. The beauty brains at Rimmel London have designed four stand-out eye make-up looks (below) that are guaranteed to grab attention after dark. The key to each? Finish with generous layers of Supercurler Mascara.
1. COLOUR THERAPY
A bright flash of colour on your eyes – swept across the whole lid and finished with a flick. It’s a look that demands to be shown a good time (try out bold blues and peacock greens).
2. EXTREME
Want to recreate Brigitte Bardot’s bedroom eyes? Of course you do. Apply a white base and a smoky line across the top lashes and lid crease for a look that screams 60s-sultry.
3. NATURAL
What to wear with all your 70s inspired, AW15 suede? A burnt orange sunset eyeshadow, blended across the entire lid.
4. TWIGGY FLICK
A classic black cat-eye flick that mirrors strong brows and covers your entire lid. Just add extra-heavy, doll-like lashes as seen on Twiggy and dot your lower lash line for impact.
We urge you to experiment – but if a purist aesthetic is your preference simply layer your lashes with Supercurler and go – the dancefloor awaits.
TOP TIP: if you want to find out more about Supercurler's 24-hour staying power and watch a step-by-step guide on how to master each of the Supercurler looks, we have just the thing...
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