By Amy Lawrenson

Yesterday Tom Ford presented his collection, shrouded in secrecy, at his London HQ. During his narrative that went alongside the collection he talked briefly of his make-up line.

'When I launched the make-up, for me, it was about architecture of the face. Making cheekbones appear in the right proportion, so we do something called Shade and Illuminate, a lighter version of contour make-up that almost no one uses. So [the models'] faces are done up with Shade and Illuminate and they have a little gloss on the eyes that comes from the Illuminate part. And a strong brow.'

So there you have it, a multi-purpose product recommended by Ford. Buy Shade and Illuminate, £55, here...