Agyness the face of Jean Paul Gaultier's new fragrance

Aggy sported a new quiff, bold red lips and Jean Paul Gaultier's signature look - a bodice - in her new role as the face of Ma Dame, with best mate Henry in tow, and DJ's ODO 7, Miss Kitten and The Missshapes.

Gaultier describes his ultimate Ma Dame woman as cheeky, distinctive and a girl who breaks all the rules, which we think sums up our Aggy perfectly. The scent itself is floral with zesty whiffs of orange and a strong hint of musk.

'There is a great deal of strength and a great deal of softness in the fragrance. The same could be said of girls today,' said Francis Kurkdjian, the perfumier who helped create the scent.

Ma Dame launches exclusively at Harrods on the 17 August and is available nationwide from 1 September, priced £42.

By Amy Lawrenson

Posted: 5 June 2008