Following a year of experimental beauty looks, including a short-lived micro-fringe flapper bob, Emily Ratajkowski has unexpectedly side-lined her signature brunette hair in favour of a rusted copper colour. The author and podcast host debuted a fresh auburn glaze via Instagram last night, benching her everyday brunette hue to become the latest supermodel aboard the celebrity copper hair train. Our verdict? Keep the colour transformations coming.
Dimly lit photography aside, we'd say her debut red sits comfortably between a burnt clementine and honey blonde; a high-shine rust that veers warm and sun-kissed with a subtle shadow root for low maintenance longevity. Sending thanks to New York colourist Jenna Perry for this gold tier summer hair inspo.
Thinking of showing this rusty copper shade to your hairstylist any time soon? We're sorry to say, you'll be choosing between sultry mood lit references or public transport fluorescence for the time being. The My Body author shared the colour showcasing carousel alongside a candid TikTok, in which she casually rides the New York subway sporting her tousled new 'do. Lighting aside, you'll never find us complaining about a choppy cool girl fringe and fresh glossy colour.
If you somehow managed to miss the eternal train of celebrity red hair transformations, Em Rata is far from the first to take on a fiery new hue. This endless tally of copper converts initially began in 2022, with Kendall Jenner, Gigi Hadid, Barbie Ferriera, Lucy Boynton and Sophie Turner all trialling various warm-toned palettes before inevitably returning to their natural roots months later.
Whether this custom colour becomes a series regular in Em Rata's beauty regime, we're not sure; what we do know is that we'll never turn down a trip to the warmer side.
