Experimenting with colours, finishes and shapes can take from classic to contemporary, playful to polished, and sweet to sexy as often as you like.
Give your false lashes the day off - but keep the drama by painting them on instead. Try L'Oréal Paris Matte Signature Eyeliner in Emerald (£8.99) to create extreme lower lashes, with the not-quite-black tone keeping it from looking like Twiggy cosplay. A lick of clear lip gloss completes the look.
Shape Shifter
Get creative with your eyeliner by embracing vibrant colours, stronger strokes and anything but a straight line.
Boldly Go
Where's the limit when it comes to a strong eye? Trick question: there is none. Pair with L'Oréal Paris Infallible 24H Longwear Bronzer (£12.99) to give the final punch of glamour.
Drama School
The formula is easy to follow: soft coverage on the skin, plumped lips and gentle sweeps of eyeshadow offset by striking lashes. Build layers of L'Oréal Paris Pro XXL Mascara (£12.99), using a brow comb to gently manipulate the lash into your desired position.
Pressed Play
Packed-on pigment may be the main focus here, but the immaculate canvas is what makes it pop. The key is to enhance, not conceal, the complexion.
Hair: Hiroshi Matsushita | Nails: Chisato at Caren | Model: Annable at Storm | Stylist's Assistant: Gal Klein