Well, Dior Beauty is really having fun this season. The most interesting make-up drop we’ve tried this week, the brand’s phenomenally popular Dior Addict Lip Maximiser has just landed in an array of nostalgic Noughties hues – including a few we really weren’t expecting.
The internet’s favourite plumping gloss now comes in Shimmery Spice, a molten copper that screams mid-Noughties Jennifer Lopez, and Frosted Pink, which leans into our current obsession with anything saccharine-sweet. But the real fun arrives via the pale aqua Icy Blue and Holo Yuzu, which is yellow.
So, what’s going on? Well actually, while these shades may indicate a left turn in the product development department, they’re actually brilliantly, genuinely flattering. Icy Blue sheers out on application to make teeth look sparkling white: with a dewy cheek and laminated brow, it's the perfect fresh spring look. Holo Yuzu is also worth a spin: the yellowish hue (and yes, it does remain yellow on application) actually works to light up sallow complexions, leaning more golden than canary and making the most basic of beauty looks feel so much more fun. And after all, fun is what we’re going for this season, non?
Dior Addict Lip Maximizer - Holo Yuzu
Dior Addict Lip Maximizer – Icy Blue
Dior Addict Lip Maximizer – Shimmery Spice
Dior Addict Lip Maximizer – Frosted Pink
Now if you’re already au fait with the Lip Maximiser fandom, you’ll know that these attention-seeking shades are about to hit the social-media bigtime. But if you’re wondering what all the fuss is about, let me catch you up. Lip Maximiser is one of those rare beauty products that unites the masses, gaining the kind of beloved status that brands dream of securing, racking up 45 million views on Tiktok. So popular is this nourishing oil-infused volumising gloss, it now comes in a hefty 29 shades, ranging from sophisticated translucent pinks to holographic shimmers and some incredible sparkling glitters (the dazzling silver Opal is a personal favourite).
As hydrating as it is shine-enhancing (thanks to the cherry oil inside) it’s one of those rare products that marries skincare benefits with statement drama, offering the best of both worlds. Consider it the Juicy Tube for a new era (only this one won’t get stuck in your hair or leak all over the lining of your Topshop tote).
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