“Florals? For spring? Groundbreaking." Miranda Priestly may not have been convinced in The Devil wears Prada - but the new Max Mara Spring Summer 2018 collection may be enough to prove her wrong.
The hippie movement in the '60s brought us flower power in spades - and the floral trend seems to blossom again nearly every spring. This season is no different, with a whole blooming of floral-themed prints popping up on runways.
But, with the help of Max Mara, they've been reinterpreted in a truly innovative way. With the right styling, we're seeing the spring classic in a whole new light.
Think long dresses in see-through silk georgette, jackets and trousers with bouquet patterns, and bags and shoes entirely covered with wildflowers, poppies, alliums and thistles.
Another fresh spin on the trend is the rise of floral blocking. There’s a new way to combine floral prints and it’s not afraid to mix bold petals with shoots of lavender and delicate wildflowers.
But updated florals isn’t the only spring trend that we're loving. Read on for two more fashion revivals to take on board as the weather heats up.
Logo love
Logos are back in plain sight, and Max Mara is keen to embrace them with #MaxMaraGram. The catwalk itself was decorated with an original motif inspired by the characters used by the House in the ‘50s. The runway was dominated by delicate neutral prints on trench coats, suits, jumpers and accessories, from T-bar sandals to clutch bags.
Meanwhile, monogramming has been reinterpreted in a fresh way for the smartphone generation. While label spin-offs and designer fakes creep into Instagram, luxury brands have been playing with their signature style while reaffirming their history.
Transparency
See-through styling has been the fashion diktat of the season. Organza, silk and chiffon overlays meet a return of bright, clear veiling to create a modern look.
It's no longer just synonymous with lingerie or evening wear; it's become a must-have for daytime, office and weekend looks. Menswear-inspired trousers, thin trenches and even impeccably tailored suits are getting the transparent treatment. The classic forms of the Max Mara wardrobe have all been reinterpreted with creativity and lightness.
For more inspiration on how to wear Spring Summer 2018 trends head to Max Mara.
