By As we slowly begin to emerge from our humble abodes back into the blinding light of the outside world, you might be shocked by the stark realisation that you're in need of a wardrobe update - one that doesn't consist of grey joggers and fluffy sliders.
The colour trend that's on our style radar? Ruby pink. It's the statement summer shade that's taking over everything from casual wear, to tailoring, to accessories. Fuchsia suiting! Sumptuous blush skirts! Luxury shoulder bags! Count us in. Whether worn from top to toe or as a sweet addition, this colour palette is made for the bold.
And it’s not just the fashion world paying homage to the hue. Even your favourite dessert boasts a new shade of pink, with the launch of Magnum Ruby, the first ice cream crafted with the newly discovered fourth type of chocolate, Ruby. Its delicate berry taste is irresistible and its distinctive colouring makes it the perfect summer accessory to inspire your outfit.
Take your pink pieces to the next level with inspiration from these fashion muses...
TEAM TONAL
First up is a coordinated approach, great for showcasing a rainbow of pinky hues.
Yes, tonal dressing can take some planning, but as we’ve seen from street style stars who’ve mastered the art, it’ll make you look instantly polished.
Crack the colour matching formula by playing with varying shades within the same spectrum and experimenting with different textures to add interest and depth.
CLASH MOB
There’s nothing like bold colour blocking to deliver a shot of sass. It may feel wrong to step out in flamingo pink with vibrant red but wow, it looks so right.
This street style moment is especially triumphant. A daring combo of hues off-set by nude accessories, the masculine twist of a high-necked sweater worn with tailored trousers... It’s fashion for the fearless and a look we’re eager to emulate.
POP STAR
Colour novices, take note. Here's the inspiration you need for bringing a subtle pop of colour to your wardrobe.
A monochromatic outfit may be a classic go-to, but add an accessory in pinky tones and you'll bring some oomph to a still-tough outfit. From the all-out Chloé C mini to the subtle Loewe Gate crossbody, there's a multitude of easy ways to channel ruby pink into your personal style.
SUGAR COATED
Here’s proof that epic outerwear is street style photographer catnip. Follow suit by ditching your failsafe black leather jacket this season in favour of an eye-catching cover-up.
Topping off your outfit with one vivid layer of colour looks intentional and thought-out, yet still out-the-box cool, even if you’re wearing nothing but a simple tee and jeans underneath.
The Mighty Company Belted leather jacket
Magnum Ruby multipack*
NARS Lipstick in Catfight
Pros
Cons
Essie Nail Polish
*RRP - prices are at the retailer’s discretion.
Experience the extraordinary taste of Magnum Ruby, a world-first pairing of ruby chocolate and white chocolate ice cream, enriched with a luscious raspberry-sauce swirl. Find the new Magnum Ruby in stores nationwide, and discover more here.
