In 2021, more fashion brands than ever are empowering people to wear what makes them feel amazing, regardless of shape, gender, background or size.
Urbanic, an emerging London-based fashion brand, believes that fashion should always be inclusive. Here’s how it's fighting to make fashion more diverse, one Instagram post at a time.
Diverse sizes
With sizes ranging from XS to 5XL, Urbanic proudly champions free-size clothing options for every shape and size, and showcases a range of plus-size and petite models on its social platforms, providing outfit inspiration to all.
Gender-fluid fashion
With more than one in 10 millennials identifying as transgender or gender non-conforming, dividing fashion into gendered lines feels somehow out of date, binary and too prescriptive. Featuring plenty of unisex options, Urbanic's Instagram feed promotes gender-neutral looks to provide much-needed wardrobe inspiration to all.
Celebratory initiatives
During Pride Month, Urbanic celebrated its LGBTQ+ creators with a #UBPrideParty campaign, covering everything from its feed to its logo in all of the shades of the rainbow.
The goal? To encourage its cross-platform community of two million followers to embrace who they are.
To find out more, visit Urbanic
