Angelina Jolie Launches A Fashion Brand, Atelier Jolie

Article updated on 03/12/24: During the 2024 Oscars, Atelier Jolie made it's debut to the world. But rather than Angelina Jolie wearing her own designs, she created a stunning gown for the writer and journalist Suleika Jaouad.

Metallic champagne in colour, the pleated gown featured an in-built shawl with cape sleeves, a high-waisted skirt and a train with illustrations drawn by the artist Chaz Guest.

During a red carpet interview with Canadian entertainment outlet Etalk, Jaouad talked about the dress that Jolie designed for her, 'This dress was designed by the one-and-only Angelina Jolie.'

'It was her first time designing a dress for the red carpet, and she invited the amazing artist Chaz Guest to paint a symphony on the back of it.'

Article updated on 06/06/23: Chloé and its creative director Gabriela Hearst have co-designed an exclusive womenswear capsule collection with Angelina Jolie for the actor's fashion brand, Atelier Jolie.

Numerous sources including WWD and the fashion news Instagram account @StyleNotCom reported the news, with Hearst later taking to her own Instagram account to confirm the news with a picture of herself and the actor.

'From the moment I heard about Angelina's vision for @atelierjolieofficial I believed in it,' the designer wrote in the post's caption. 'It is a way to elevate others through the beauty of garment-making and her deep respect for the environment. It's an honour for me that @chloe will be the first collaborator for Atelier Jolie, as both have high ideals for the betterment of our species. That is the reason why I love both Angelina and Chloe so deeply.'

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The news comes amid reports that Hearst is expected to leave Chloé after three years at the helm of the brand. 'It is understood Hearst will show her final collection for the spring 2024 season during Paris Fashion Week this fall,' reports WWD, which also noted that Hearst is leaving to focus on her own brand and other projects.

Now all eyes are on Atelier Jolie's collection drop. We're ready and waiting...

Article originally published on 18/05/23: It's the news we weren't especially expecting to hear this morning. Movie star, mother, United Nations special envoy and patron of a spray of important charities, Angelina Jolie, is dipping her toe in the fashion sphere.

In recent years, the 47-year-old has been more often spotted advocating for refugee rights, making speeches in support of Afghanistan's 'Women's Day', taking her children to college or screenings, or attending State Dinners in honour of the South Korean President, than she has attending fashion shows or making a big deal out of glittering red carpet appearances. So, it might come as something of a surprise to hear of her venture into the fashion arena.

And yet, Atelier Jolie, which launched on Wednesday, May 18, is exactly that.

The eponymous business venture will focus on heroing the hard work of tailors, pattern makers, textile designers and various other artisans around the world, allowing customers to commission designs and garments from them. It will be a retail site with a peer-to-peer element, if you will, matching shoppers and wannabe fashion designers with the people that can turn their visions into reality.

Of course, it wouldn't be an Angelina Jolie venture without some element of altruism. And in this particular case, her philanthropy hinges on helping shine light on the painstaking work of independent artisans, as well as specifically supporting the efforts of skilled refugees by ushering them into paid apprenticeships.

According to a statement released by Jolie herself:

'I am building a place for creative people to collaborate with a skilled and diverse family of expert tailors and artisans from around the world.

'Fashion is an art I’ve had the opportunity to play with over the years. I’ve designed clothes and learned about shapes with many of the best tailors.

'Designers often sketch or approve designs, but it is the tailors who make the difference and who I truly love creating with. And yet, these makers rarely receive the credit and respect they deserve.'

There is, as you probably suspected, as sustainability element to the venture too. She promises that designs produced under the Atelier Jolie umbrella will be made exclusively from leftover, vintage and deadstock fabrics and the company will also encourage people to upcycle and repair things that they already have in their wardrobes.

So far, we've not been given much more information. We don't as yet have a launch date. But if you want to check out the website, it's here AtelierJolie.com

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