If the cold spell this week has had you digging out last year's winter layers from the loft, and trawling through ELLE UK's Best Camel Coats shopping gallery (you're welcome), it might be time to take a leaf out of Kendall Jenner's book.
Earlier this week, the 22-year-old inspired a new meme that's perfectly reflects our dream winter wardrobe.
In the snap, the Californian beauty models a red puffer jacket in her latest campaign for Canadian fashion brand, Aritzia.
Teaming the 'Super Puff' with a pair of blue jeans and a white shirt, the model gives her best Back To The Future Marty McFly 2.0 impression.
And, you know what? We're into it.
However, one Instagram user Photoshopped the coat as a joke, ushering in a whole new (hilarious) meme for winter. Go big or go home, right Kenny?
Vogue France posted the photograph along with the caption 'winter is coming', which then quickly began to trend on Twitter as user added their own comparison and jokes to the picture.
From Lenny Kravitz's OOT scarf to the Michelin man, the reality star's oversized jacket has spawned several 'A-list' comparisons.
While the jacket has been digitally altered, the look isn't too far removed from the AW18 catwalks, which saw layer-upon-layer of coats on models.
From Vetements' pairing of a floral coat and a rain-mac to Alexander McQueen’s biker/double-breasted tux/biker trio, one size may not fit all but multiples layers will most certainly do the job at keeping you warm this season.
Of course, this isn't the first time Kendall appears to have had some issues finding clothes to fit her petite frame.
Remember Marc Jacobs 2017 show?
Or how about that time she was almost eaten by a leather coat earlier this year in New York?
Heck, who can forget that time when she got stuck in Big Foot's slipper and still had to walk down the catwalk in Milan?
To recreate Kendall's oversized coat look, check out our guide of essential winter coats you need in your wardrobe:
Remember, the bigger the better.