Little did Hailey Bieber know that when she named her most recent Rhode lip peptide treatment Strawberry Glaze, a trend would quickly emerge and spread like wildfire across social media. Glowing, pink, and sumptuous, the ‘Strawberry Girl’ trend – an ode to the iconic Krispy Kreme Glazed Doughnuts, FYI – lends itself to tooth achingly-sweet make-up, replete with subtle pops of rose-coloured blush and radiant skin.
But it might be time for the summer trend du jour to pass on its sartorial baton to a new trend, if the flock of stars gravitating towards neutral, fresh hues at tonight’s ELLE Style Awards are anything to go by.
From the look of the red carpet, there's a new food-adjacent movement we’ll all be championing for autumn: Iced Vanilla Latte.
Florence Pugh has immediately hopped on the trend, arriving swathed in an intricate floor-skimming halter-neck gown by Alexander McQueen. The Don’t Worry Darling actor stole the show on the step-and-repeat in an alabaster-white number with spiky Noughties-inspired locks to toughen up her look.
Moments later, Griff arrived donning an intricate AW23 Simone Rocha mini dress with a puff ball hem, encrusted with gems and a punchy gold clutch. Elsewhere, Gemma Chan opted for a polished, elegant take on the budding beverage tint and wore an ivory form-fitting slip dress boasting lace detailing along the bust and flowing out to the hem.
Tems arrived at the Style Awards in an angelic get-up fashioned by Alaïa. Boasting a halter neck and gathered seams, the floor-length gown was further complimented by the 'Free Mind' singer's luscious, tousled 1990s-esque curls atop her head and glowy make-up.
Always ahead of the curve, model Mia Regan’s tipex-white asymmetrical dress was paired with fishnet tights and a clutch with wavy blonde locks affixed and stark-white Versace platforms to finish.
It's official: Strawberry Glaze summer is coming to an abrupt end and Iced Vanilla Latte will be keeping us satiated this autumn.
