After a runway appearance here and there for Fenty Puma x Rihanna and Moschino plus some editorials under his belt, Anwar Hadid has now cemented his budding modeling career with his very own campaign. The 17-year-old younger brother of supermodels Gigi and Bella is the face of Hugo Boss Menswear's HUGO line.

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He's previously said that getting into the family business (his mother Yolanda Hadid was also a model) was never a thought in his mind growing up, but "my mom felt it was important for me to be open to business opportunities and expand my horizons. I'm excited to go for it!"

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If his sisters' major success is any indication, we're going to see a lot more of Anwar in 2017.

From: ELLE US