Coco Rocha debuts her new label

We told you last month that model Coco Rocha was designing her own clothing line, and that she needed help choosing a name. Now we can reveal that not only has she decided what to call it, she's also revealed the first look.

By ELLE UK and NonePublished: 02 February 2010

<p>The label is now officially called Rococo, and Coco debuted the first piece from the collection at Sunday night's Grammy Awards. The model has been trying her hand at presenting, and she was hosting coverage of the awards for ET Canada.</p><p>And the d

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The label is now officially called Rococo, and Coco debuted the first piece from the collection at Sunday night's Grammy Awards. The model has been trying her hand at presenting, and she was hosting coverage of the awards for ET Canada.

And the dress? A medieval-style navy gown with gold plated shoulders and matching underskirt. Apparently it was made by Coco's interior designer boyfriend, James Conran - she tweeted 'Like my gold-plated shoulder armor? Hand made by @jamesconran this dress was a family affair.'

No word yet on whether the whole collection is set to have the same costumey feel, but we hear that the model wants to present it at New York Fashion Week in September.

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