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Kaia Gerber And Hailey Bieber's Go-To Knitwear Brand Has The Best Cyber Monday Sale
According to the style set, this is the only place to stock up on cosy cardigans and classic jumpers.
It may be Kendall Jenner's ideal destination for denim, and EmRata’s favourite for dresses, but Reformation has recently become the go-to label for cult earth-conscious knits – if the A-list's snuggly selections are anything to go by, that is.
The season of snuggly sartorial choices is upon us, and good knitwear should be the backbone of any winning winter wardrobe. A good cardigan or jumper will form the basis of those cold-weather looks that are both comfortable and cool.
In the market for some new knits? Take it from Taylor Swift: Reformation is the brand to turn to. In a video she released earlier this year reacting to the news that her 2019 hit Cruel Summer reached number one on Billboard's Hot 100 List, Taylor sported Reformation's Jadey Cashmere Oversized V-Neck Sweater. A few weeks later, on a stroll around her Los Angeles neighbourhood Kaia Gerber wore the same jumper in the same hue. Swift then championed the label's autumnal Radlee Knit Dress on her highly publicised girl's night out with newly single Sophie Turner, before reaching for its Cashmere Boyfriend Sweater after that. Even street style Princess Hailey Bieber has stepped out in a Reformation cardigan to keep away the cold.
In short, Reformation might be synonymous in your mind with ditsy dresses and floaty florals, but its knitwear is the real star of the show – and the best part? It's now all included in the Reformation Cyber Monday sale, in which everything on-site is discounted by 25%. So, what're you waiting for?
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