Our favourite labels just keep flocking to Mayfair. has just announced that he is set to open his first ever store and he's chosen South Audley Street as his new home.

The store will open its doors in spring 2015, neatly timed to coincide with the label's 10th anniversary, and all 2,000 square feet of it will be designed London artichtects, P. Joseph.

'I’m so thrilled to be opening my first store', says Erdem. 'London was a natural choice. It is where I am based, and where I trained to do what I do. I love the space, and it’s such an exciting first step.'

He'll be in good company a stone's throw from the , , and soon-to-open stores on Mount Street. Spending all our money just keeps getting easier and easier.