One of Selfridges best selling contemporary designers, strong clothes for modern women needed more rail-space to appease the growing UK thirst for his utilitarian functionality. And house new colours of his sell-out Pashley and new 31 Hour bags...
Lim puts the success of his label down to its consistency, I hear often that its something in your wardrobe you can just pull on. I dont need to have a look, I never think about impressing the buyers. I just do the job Im supposed to and I think, if I were a woman right now, what would I want? I try to put myself in her shoes not literally, but figuratively. Im an evolutionary designer, not a revolutionary, I build clothes like building blocks.
The 3.1 Phillip Lim pop up store, on the 2