Learning that Hindmarch would produce a show at LFW immediately conjured all kinds of questions. Will it take place on a runway? What might she style the bags with? Does this mean shes designing clothes? In short: how?
Being an accessories brand we arent producing a traditional catwalk show with models, Hindmarch told us on Monday.
Without giving too much away before our show on Tuesday, we have produced an elaborate set which incorporates animatronics to showcase the bags. Think Chitty Chitty Bang Bang with a bit of Father Christmass toy factory thrown in.
The British Fashion Award-winner isnt letting any other secrets out of the bag. Were prepared to be amazed...