Alexa and Olivia talk about their love for Mulberry on our store launch video

Alexa loves it because "it's so classic; particularly with their bags, it's something you can hold on to forever." Actress of the moment Gemma Arterton enthuses that "it's so British, without being snooty... It's fresh, and young". While Olivia Palermo says she "just thinks their clothes are so lovely, so very well tailored."

Watch our video to see three of our favourite style-setters talk Mulberry at their new Mayfair flagship, and watch Creative Director Emma Hill, widely credited as the woman who has changed the fortunes of the brand, define the 'Mulberry girl'. Plus, if you haven't made it to New Bond Street yet, you can have an exclusive peek at the store, and the making of it at the end of the film.

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