Chloé calling: Clare Waight Keller speaks
As Clare Waight Keller prepares to present her freshman collection for Chloé, the creative director pledges that fans of the brand will find her designs an evolution, not a full-scale clothing revolution for the French fashion house.
By ELLE UK and None
For me, the Chloé girl is a lot about her attitude and her spirit coming through the clothes, she told WWD. Its very much looking to the future with the brand and trying to bring my point of view.
Theres always that personal side Im trying to capture.
Although Waight Keller said the collection, showing on Monday 3 October, would have slightly less of a vintage, heritage, archival feel than past seasons, she promised to retain the feminine features that have become Chloés trademark. The collection would also be natural, very effortless and quite joyful.
Knitwear expert Waight Keller comes to Chloé from Pringle of Scotland, the latest in a train of highly accomplished British women designers to helm the house. Her immediate predecessor was Hannah MacGibbon, who followed Phoebe Philo and Stella McCartney into the role. Chloés latest leader said she appreciates the woman-centric nature of the brand.
I love the fact that [Chloé] was started by a woman, and I love the fact that it speaks to women, she said. Its not a conceptual brand. Its much more sensitive. Its intuitive to women.
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