My first memory of Ugg boots are the classic short chestnut tucked into tracksuit bottoms, deliberately messed up bed-head and the swag of a fresher stumbling into one of my five hour a week lectures. A University (and hangover) staple the humble Ugg boot has transformed comfort for generations to come and now it seems they are upping their style stakes by taking on Alexa Chung as Art Director to launch their Classic 2.0 boot.
Instead of assuming her usual role in front of the camera, Alexa oversaw the brand's latest campaign from the location, to the set to the model casting. Pairing the classic Ugg offering with off kilter selects like a tiered chiffon dress and a Jackie O inspired pink suit and we are pretty impressed with the results.
With Vetements bringing back the Juicy Couture tracksuit and Alexa hailing the Ugg, it's time to get down with comfy.
