H&M has been known to tap major models and celebrities for its campaigns (see: all the glory that was H&M x Balmain), but for its upcoming collection with Kenzo, creative directors Carol Lim and Humberto Leon went with a fresh cast of creatives.
The first three images, shot by Oliver Hadlee Pearch, debuted today. Above are Amy Sall, a New York-based student and activist who is also the founder of SUNU: Journal of African Affairs, Critical Thought + Aesthetics, and Juliana Huxtable, a New York artist, poet, and DJ.
Then there is Isamaya Ffrench, a London-based makeup artist who is also part of the Theo Adams Company, a performance group.
Oko Ebombo, a musician and performance artist from Paris, also stars in the lookbook.
The collection, which seems like it will be pretty prints-heavy, will land in stores and online November 3.
