Are you a denim geek like us? Do you have a tried-and-tested list of labels that is your go-to for the perfect fit and attitude? Then it's time to shake things up because, in case you hadn't noticed, denim is a really big deal this season and, from Gucci to Louis Vuitton, the s/s 2015 catwalks were awash with it. These are the seven new denim labels you'll want to get involved with, whether your style is stripped back, super-cool or luxe. Get ready to feed your denim addiction.
Bliss And Mischief's founder, Hilary Justin, is a vintage obsessive - and it shows. Her relaxed pieces in washed out colours have a well-worn feel before you even pull them on. Take note in particular of the Western embroidered jeans.
We can't get enough of Wåven (pronounced woven), the denim label making waves with it's slick, stylishly simple denim separates. It's London based with a Scandi vibe - a winning combination.
Determined to create a mindful brand, Bobbin Threadbar and Katy Katazome created Story mfg. The idea? To move slowly, taking their time to develop fabrics and vintage-inspired products and enjoy the process as much as the finished piece.
Luxury pieces with a skater girl vibe? Sold. Aries is a partnership between Sofia Maria Prantera, founder of Silas, and Fergus Purcell, graphic designer for Palace skateboards and MBMJ - so its cool credentials are genuine.
Looking for something low-key with an obsessive approach to detail? Head for London label, Bethnals. Its mission is simple: to design fuss-free unisex denim that will become part of your everyday uniform
Japanese label Tu Es Mon Tresor takes classic pairs of boyfriend jeans and turns them into canvases, peppering them with pearls, crystals and pom poms. There's is denim with a feminine, luxury twist.
If you're on the hunt for ripped boyfriend jeans, skinny flares of a perfect pair of dungaress then head for Liquor n Poker. The Birmingham based brand is run by a father and son duo who nail trend-driven, rock inspired denim.