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7 Cool, Affordable Brands We've Discovered On Instagram And Can't Get Enough Of

Your January shopping just got a whole lot more exciting

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Sleeve, Textile, Fashion, Beige, Fur, Fur clothing, Street fashion, Natural material, Costume design, Costume, pinterest
Instagram

Isn't it amazing when an Instagram browsing sesh leads you to a fashion gem? Er, yes.

Here are all the brands we've recently stumbled across via the social media platform - you can thank us later...

1

Perseverance London

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Of the same ilk as Self Portrait, Perseverance London offers designer-look pieces at Whistles-esque prices. Consider it your new go-to for any formal occasion, or just a work wear wardrobe update.

perseverancelondon.com

2

Loeil

Like Zara but more edgy; all ethically made and at high street prices. Admittedly, it takes a lot of 'inspiration' from designer collections, but you have to admit that it has some great pieces.

theloeil.com

3

Rouje

Launched by French It-girl Jeanne Damas in 2016, Rouje is all about simple, beautiful pieces at equally beautiful (read affordable) prices. You could get your entire wardrobe here, from jeans and tees to the perfect cocktail party outfit. We love.

rouje.com

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4

By FAR

Founded by friends Valentina, Sabina and Denitsa in 2015 as a brand that offered high quality footwear at affordable prices, by FAR has found firm favour with the blogosphere. The three women now all live in different countries (UK, Bulgaria, and Australia) but the brand continues to grow from strength to strength.

byfarshoes.com

5

Double Trouble

It's the finer details that count, right? That's why we love Double Trouble. The brand, started by two friends, adds subtle embroidery to tees and sweaters - their 'lover' style is the most popular - and they also offer custom embroidery so you can get whatever you like stitched on. Tees cost just £39, while seaters will set you back £59. Great, right?

doubletroublegang.com

6

Blooming Dreamer

We're kind of obsessed with Blooming Dreamer's 'Birkin' basket, which is handmade in the Algarve. Tres chic, non? It's safe to say it is inspired by its namesake, Jane Birkin, how was partial to carrying around a basket in her heyday. This little beauty can be yours for £110.

bloomingdreamer.co.uk

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7

Storets

You probably saw this blouse doing the rounds on Instagram over the summer - literally every stylish woman on the platform had it in various colours, and we can see why. The US-based e-tailer is an affordable way to get a statement trend hit.

storets.com

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