With no warning, as is now typical for Beyoncé, the singer has released a book to accompany her On The Run II Tour.

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Though the images are not online yet, they are being shared on various fan accounts, with some showing the singer naked by some water and others depicting her wearing a thong in bed with her husband Jay-Z.

As can be expected, these have arrived alongside ‘#bodygoals’ captions galore, with the iconic singer’s work being viewed as art.

However, as people are prone to on the internet, beef is being stirred up, pitting Queen B and another mother of three, Kim Kardashian West, against each other.

Besides the apparent feud between their husbands, these women have never appeared to indulge in any unnecessary animosity. In fact, in November of last year they were reportedly seen hugging and catching up at mutual friend Serena Williams’ wedding.

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Twitter is claiming that, when Kim K shares nude pictures, she is mocked, criticised and judged, whilst B manages to avoid this type of derision.

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We can’t help but agree that Kardashian seems to have more sexist and objectifying insults levelled at her than Beyoncé does. One of last month’s New York Post covers read, ‘Trump meets rump’, for an article detailing Kardashian’s successful meeting with the President to pardon Alice Marie Johnson.

preview for Kim Kardashian West Rewrites Crazy Headlines | ELLE

Obviously, this is not Beyoncé’s fault, though. The woman is entitled to promote her album in any way she likes.

The fault here, of course, is a viewership that can't abide one woman's choice to bare all versus another's.

We all have a choice not to buy either Kim or Beyoncé's products if we don't like how they sell them.

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Daisy Murray
Digital Fashion Editor

Daisy Murray is the Digital Fashion Editor at ELLE UK, spotlighting emerging designers, sustainable shopping, and celebrity style. Since joining in 2016 as an editorial intern, Daisy has run the gamut of fashion journalism - interviewing Molly Goddard backstage at London Fashion Week, investigating the power of androgynous dressing and celebrating the joys of vintage shopping.