The first of this year's Kardashian Christmas cards was released on Christmas eve.

As is typical for the Kardashian cards, it featured an all white room, a white couch and the Kardashian-Jenners and their many offspring dressed, yes you guessed it, in white.

The picture of the couch piled high with Kardashian-Jenners was different in a couple of small ways, though, compared to previous years. It was noticeably less ostentatious in design and several key family members were conspicuously absent - leading many to question, where Kendall, Rob or momager Kris were to be found?

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But while you were wondering if several of America's most famous family had been fired from the job, Kim Kardashian West issued a timely distraction, in the form of a separate family Christmas card, featuring just her immediate five - Herself, Kanye West, Saint West, Baby Chicago and North West.

There's a particular detail of this card too which has had tongues wagging and no, it's not the fact that Kanye can be seen smiling (a rare occurrence).

A few Twitter users seemed a touch disgruntled that a 5-year-old should be wearing lipstick, but others were blown away by the levels of sass that the eldest of Kim Kardashian's progeny was bringing to the table.

What is more, Kim Kardashian has since revealed that North West's gloriously bold pout is courtesy of a product that's yet to be released to the public.

preview for Kim Kardashian's transformation timeline