Ever since Kim Kardashian launched KKW Beauty, fans have accused her of riding on Kylie's cosmetic coattails, so to speak, and ripping off her younger sister while doing so. Of course, this claim was a stretch at the beginning, seeing as though Kim launched with contour sticks (products Kylie Cosmetics didn't offer), but now... things are looking a little too familiar.

Yesterday Kim and her longtime makeup artist Mario Dedivanovic announced their eyeshadow collab for KKW Beauty called #KKWxMARIO and it didn't take long for fans to start calling "Keeks" out again for its similarities to Kylie's The Royal Peach Palette.

Have a look for yourself. Here's Kim's:

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And here's Kylie's:

If just glancing, yes, the two palettes are eerily similar in packaging with round shadow pots, and the shades look like dupes. Both are also $45. But once you look a little closer, there are some subtle differences. Kylie's palette is white and has 12 shades while Kim's is gray and only has 10. Kim's token blue shade is metallic, and Kylie's is matte. Kylie's shades overall are peachier (hence the name), while Kim's includes more champagne tones.

Even with the differences though, fans on Twitter and IG are skeptical.

If you yourself are even still debating, here's what the shades look like when they're swatched:


All I'm saying is if you already own the Royal Peach Palette, maybe you don't need the #KKWxMARIO one too. But then again, can you really have too many good eye shadow palettes? (The answer is no.)

From: Cosmopolitan US
Headshot of Brooke Shunatona
Brooke Shunatona

Brooke Shunatona is a contributing writer for Cosmopolitan.com.