26 Best Super Bowl Commercials: From Britney Spears And Beyoncé To Steve Carrell And Cardi B

Poking fun at her uncanny ability to break the internet, Beyoncé appeared in an advert during the 2024 Super Bowl for mobile phone provider Verizon, before going onto announce news that, well, broke the internet: Queen Bey's long-rumoured follow-up album to Renaissance is finally on its way. Even better? As the advert, which Bey was paid a rumoured $30 million (£24 million) for, highlights, this isn't just any old Beyoncé album. No, in fact, the Cuff It star is going back to her Southern roots and releasing a country album, with two songs from the album, Texas Hold 'Em and 16 Carriages, available to stream now.

Recreating that memorable Rolls-Royce scene from David Beckham's recent Netflix documentary, 'Posh and Becks' have starred in a hilarious Uber Eats advert, which will premiere at this year's Super Bowl. 'On 2.11.24, we think, Victoria and David Beckham will appear in the super big baseball game along with their good friend Jessica Aniston. Set yourself a reminder,' reads the YouTube description of the clip. Be honest, Victoria...

Now we understand the news that Ben Affleck was spotted working at a Dunkin' Donuts earlier this year... It was all in the name of an epic Super Bowl ad, duh! It turns out that Dunkin' Donuts actually put Ben Affleck behind the counter at one of its drive-thru cafés for the ad, and filmed customers' hilarious and bewildered reactions – including Affleck's wife J-Lo, who asks 'Is this what you do when you say you're going to work all day?' Genius.

In McDonald's latest ad, premiered during the 2023 Super Bowl, various couples were asked whether they know each other's order – and among them, the iconic Cardi B and Offset. Showing how well they know each other, the duo reveals each other's favourite go-to McDonald's order, consisting of a quarter pounder, a Hi-C drink, a cheeseburger, BBQ sauce, large fries, an apple pie and a large Coke. The combination will now be known as 'The Cardi B and Offset' meal and available to order from Valentine's Day (in the US only), and made to share. Modern-day romance at its finest.

The comedic genius that is Melissa McCarthy teamed up with Booking.com for the travel website's 2023 Super Bowl ad. The actress gets swept away on a whirlwind musical tour of hotels, fabulous destinations and vacation rentals, all while rocking an epic selection of wigs (and even a beard).

Jennifer Coolidge's dreams are coming true it seems. When asked last month what her dream role would be, The White Lotus star hilariously responded, 'I've always wanted to play a dolphin' – and now, e.l.f. Cosmetics has granted her wish in its new Super Bowl commercial.

Trying the brand's new viral Power Grip Primer, Coolidge looks at herself in the mirror and gasps, 'My gosh, it's like I came from the sea!' before saying, 'I look like a dolphin, a baby dolphin.' The full commercial will be released during the Super Bowl on February 12.

With Noughties nostalgia at an all-time high, it follows that 2023's Super Bowl ads seem to be all about the iconic throwback. First, Alicia Silverstone reprised her Clueless character for Rakuten (see below), and now Pepsi has released its official commercial for the new Zero Sugar drink, fronted by none other than Ben Stiller in various guises - including his legendary character Derek Zoolander.

Cher Horowitz is officially back, and we couldn't be more delighted. Ahead of the 2023 Super Bowl, which takes place on Sunday 12 February, the first slew of half-time commercial teasers have started to be released – and Rakuten's is already up there with some of the most iconic of all time.

Twenty-seven years after Clueless first hit cinemas, Alicia Silverstone has reprised her lead character Cher Horowitz for the ad – yellow-and-black check skirt suit, shopping bags, bubble gum and all.

Another A-Lister added to the roster of Super Bowl commercials this year is Timothée Chalamet. Given a 2021 redesign, the Little Women star portrays the son of Edward Scissorhands, originally depicted by Johnny Depp in the hit 1990 movie. Another treat for fans of the film is that Winona Ryder reprises her character of Kim Boggs more than 30 years later.

In the commercial, for motor brand Cadillac, Chalamet plays son of Edward and Kim, Edgar Scissorhands, and gets into the same troubles as his father: attracting to all things metal, deflating an American football and butchering a meal in his part-time job, until... he drives a new electric Cadillac with no hand-steering required.

While Cardi B, Sir Anthony Hopkins and Gordon Ramsay stepped in to assist Alexa when she lost her voice in the 2018 commercial, this time Michael B Jordan enters the plot.

A new customer is won over by the AI tool until she considers another body to hold the home assistant: Michael B Jordan. She soon imagines a very blue-eyed Jordan dimming the lights, putting on the sprinklers (which drench him) and reading to her in the bath.

Schumer is the Fairy God-mayo in this commercial, aiding a confused man on how to make the ingredients in his fridge into may-containing meals.

When the commercial aired during the Super Bowl, Schumer shared an adorable video of her son Gene reacting to watching his mother on the big screen.

Jake from State Farm insurance tells two American footballers (Aaron Rodgers and Patrick Mahomes) they should appreciate having a stand-in on the company's latest advert despite Mahomes' stand in being non-lookalike Paul Rudd. However, Jake soon learns his stand in is.. Drake, who repeatedly tries to deliver a line in the commercial even though this is unrequired.

Williams returns to world of Super Bowl commercials for light beer brand Michelob ULTRA. Appearing alongside footballer Alex Morgan and the NFL's Peyton Manning, the commercial follows athletes revelling in their everyday happiness between important matches and training. For Williams, this is singing karaoke with her friends, truly bringing the party back for 2021.

Premiering in the days running up to the Super Bowl is the advert for Cheetos - you know, the American version of Wotsits?

This star-studded advert features Mila Kunis and Ashton Kutcher, the married couple of five years who met starring opposite each other when they were teenagers in The '70s Show.

Accompanied by a reworked version of Shaggy's 'It Wasn't Me' and performed by Shaggy himself, the video follows Kutcher attempt to catch his wife in the act of eating all his Cheetos. Shocking behaviour.

Native Bostonians John Kransinski, Chris Evans and Rachel Dratch all exaggerated their accents to comment on Hundai's new 'wicked smaht' self-parking car. Evoking serious Good Will Hunting vibes, 'smaht pahk' will be in your head for days.

'Is Pepsi ok?' a common question posed to Coke drinkers and flipped on its head by Steve Carrell as he channels his very best Michael Scott to educate a waiter on how to ask the question. The waiter in question is then schooled on how to say 'Ok' or 'okkuurrrrr'/OKAY by Cardi B and Lil Jon, respectively.

We recommend this Cardi B centred Pepsi advert too.

Prepared to feel seriously inspired with Serena Williams' monologue about self-motivation and carving out your own path. Telling viewers 'not to wait' but proactively make opportunities for themselves (in line with the dating app's women first ethos) Williams reflects on her career, relationship and everything she's managed to achieve.

Amazon really pulled out the big guns for the 2018 Super Bowl. As well as celebrities including Rebel Wilson, Cardi B, Gordon Ramsay and Sir Anthony Hopkins all attempting to help Alexa - yes, Amazon's virtual assistant - after she loses her voice, the company's founder and richest man in the world Jeff Bezos also steps in to assist.

Melissa McCarthy is her classic comedy alter ego self in this advert for Kia which sees the Bridesmaids star tasked with saving the planet (taking to sea to support the whales. conservation work with rhinos and more) and encounter some mishaps along the way.

The period products company made an advert for the 2015 Super Bowl reinforcing the harm of gender stereotypes and sexism. Flipping the concept of the insult 'like a girl', the company asked young girls what doing things 'like a girl' really looks like, winning praise over its messaging in the process.