New Mother Kylie Jenner is raising eyebrows over latest Instagram posts.
Less than two months after the birth of her adorable firstborn Stormi, the beauty mogul is back to advertising corsets called 'waist trainers' on her social media.
Under a photograph of herself in front of a mirror, wearing a restrictive waist belt, Jenner wrote, 'my girl @premadonna87 hooked me up with the @waistgangsocietysnap back package. #ad waistgang has the BEST quality snap back products. make sure you get your package & follow @waistgangsociety to join & keep up the journey together.'
Many new mothers have spoken about the excessive consumption of toxic 'snap back' culture.
This includes famous actresses like Blake Lively, as well as 'normal' mothers who are using social media to celebrate their post-baby bodies in their beautiful, natural form.
Unfortunately, Jenner does not appear to have recognised these outcries, promoting the 'waist trainer', which is, effectively, a modern corset.
Plenty of her fans, however, have called her out for supporting these kind of restrictive and arguably unhealthy ideals of body 'perfection'.
As well as the societal pressure these kinds of tools put on women, they are also, apparently, somewhat ineffective or even medically harmful.
Speaking to Health.com Caroline Apovian, M.D., professor of medicine at Boston University School of Medicine and a spokesperson for The Obesity Society said of these waist bands,
'If you're going out and want to look really thin, I don't see a problem with wearing one of these for an evening.' But as for lasting results, Dr. Apovian said, 'In my opinion, that is complete nonsense.' The trainers can actually cause more bad than good, she continued. Acid reflux, loss of strength, and displacement of organs are all possible side-effects of waist training.'
Obviously, as a businesswomen, Jenner (and any of her siblings) are free to get paid for whatever they want. However, as they introduce more political elements such as homelessness, gun control and reproductive rights into their show Keeping Up With Kardashian, perhaps they could look to their own feeds to help promote body positivity in all forms.
Daisy Murray is the Digital Fashion Editor at ELLE UK, spotlighting emerging designers, sustainable shopping, and celebrity style. Since joining in 2016 as an editorial intern, Daisy has run the gamut of fashion journalism - interviewing Molly Goddard backstage at London Fashion Week, investigating the power of androgynous dressing and celebrating the joys of vintage shopping.
