From improving self-esteem to reducing anxiety, the links between exercise and mental health are well-established. Although it’s not a cure, even small doses of physical activity can help to manage symptoms and offer a much-needed wellbeing boost, whether it's a daily walk or a yoga class. But the pressures that come with chasing fitness goals and 'getting in shape' can actually be counterproductive.
New research conducted by ASICS has revealed the damaging impact the performance-based fitness culture is having on the UK’s mental health. In a survey of 2,000 people who don't exercise, over two-thirds (68%) said they were too embarrassed to go to the gym because they felt they didn’t fit the mould of a 'typical' exerciser. 78% of respondents said they didn’t find typical sports advertising motivating and worryingly, 42% admitted that seeing boastful exercise posts on social media made them feel like a failure before they had even started working out.
That's why ASICS and mental health charity Mind have teamed up to redefine the 'personal best' concept associated with sporting achievement. To encourage more people to get active for their mental health, the New Personal Best project is focusing on the emotional benefits of exercise with a series of inspiring portraits that celebrate feeling good, rather than attaining targets.
Among those starring in the campaign is Biola, an analyst and passionate cyclist who was caught up in the pressure to push herself until an injury gave her a new perspective. Another portrait features Sujan, a special needs transport assistant who challenged herself to train for a half marathon after a period of 'all-consuming' anxiety. 'Running has helped give my days purpose and ensures I am making time for myself,' Sujan said. She has now completed her half marathon and runs multiple times a week.
ASICS has also recruited Tom Durnin, who was hailed a 'hero' after he finished in last place at the London Marathon 2023, as a campaign ambassador. 'For me, it was all about crossing that finish line no matter how long it took me,' he said of his marathon experience. 'I run purely because it makes me feel good, I don't worry about my time or being the slowest. I never thought I’d ever be the face of a sports campaign, but I’m honoured to be partnering with ASICS to encourage more people to move for their mental health. If my story can inspire at least one person to take the first step that’s all I could ask for.'
Whether it's starting a weekly run with a friend or signing up to a new gym class, ASICS is motivating people of all fitness levels to share their own 'personal best' images on social media. Every picture shared with #NewPersonalBest on Instagram, Facebook, TikTok or Twitter between 10 October and 10 December 2023 will also raise £5 for Mind.
Discover more about the New Personal Best campaign at asics.com/newpersonalbest
