Every Beauty Brand Supporting Pride This Year

Meeting at the intersection of science and Ayurvedic principles, Inde Wild makes efficacious serums that fit seamlessly into any skincare routine. For Pride, 10% from every purchase of its bakuchiol serum will go towards The Naz Foundation which advocates for LGBTQIA+ communities.

This snazzy exfoliating toner does more than just imparting that K-beauty glow. In celebration of Pride Month, Glow Recipe has partnered with the It Gets Better Project, a non-profit with a mission to uplift, empower, and connect LGBTQIA+ youth around the globe, committing $15K in monetary donations and $15K in product donations in support of their mission.

MAC’s support of the LGBTQ+ community has be unwavering since 1994, with a ‘do good, look good’ mindset that has raised over $500 million worldwide. On June 9, every full-sized lipstick purchased from MAC will give back 100% toward its Viva Glam mission to support equal rights and healthy futures for LGBTQ+ people across the globe. With over 200+ covetable shades the choose from, this beauty-for-better mission is truly a win-win.

You might have already spotting this rainbow-drenched edition of Garnier’s cult favourite Micellar Water lining the shelves of Boots and Superdrug - and no, it’s not just for snazzy decoration. This vibrant limited edition marks the brand’s first collaboration with LGBTQ+ charity Just Like Us and £50,000 of its sales will be donated to School Diversity Week, a UK-wide celebration of equality for young people.

If you're looking for a Pride-appropriate mani, look no further than this fun-loving polish line-up from Sally Hansen. Partnering with GLAAD for the 3rd year in a row, 100% of the profits from this colourful collection will go to charity. Choose between seven bold and bright Pride-inspired shimmer shades or swipe the whole collection for an on-theme rainbow look.

Following the viral success of its Pride-toned Infinite Chrome Flakes, Danessa Myricks has launched a bisexual flag edition of its luminous flaked toppers. With reflective hues of blue, purple and pink, this party-ready eyeshadow texture is ideal for that parade-to-party look. For every purchase the brand will be donate 10% of Bi-Pride sales to the Audre Lorde Project.

JVN's limited edition Pride set is more than just a shortcut to glossy, hydrated hair. During the month of June, JVN will be donating 10% of its gross profits to GLSEN, a nonprofit providing students a safe, supportive and LGBTQ-inclusive education, in honour of Pride month.

100% of profits from every sale of this hairstylist-approved hair oil will go to AKT, a brilliant UK LGBTQ+ charity that not only celebrates all identities, but also works tirelessly to get young people into employment, safe homes or education. With joyful pride-appropriate packaging and a formula ranking in our top tier of go-to hair glossing elixirs, this beloved beauty initiative both does and feels good.

Lottie London's six piece Pride 2023 collection donates 10% of sales to Kaleidoscope Trust, a UK-based charity that works alongside policy makers, civil society organisations and governments to support the human rights of LGBTQ+ communities across the Commonwealth. Expect to find cute glittered glosses, vivid travel-friendly palettes and party-ready face gems.

Also supporting AKT this year, we welcome back Barry M's vibrant set of Pride-inspired nail polishes. Featuring 11 rainbow shades and a juicy mirror-shine top coat, 20% of net profits from this set will go to the charity. If you're looking to jazz up your mani, add to cart now.

In a mark of LGBTQ+ solidarity, 100% of the profits made from this maximalist rainbow palette will be donated to the It Gets Better Project. From pastel blues to sunshine pops, the options with this palette are endless, but if you're spoiled for choice let us steer you towards our line-up of Pride-ready make-up looks.