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The 7 Labels Everyone Will Be Wearing This Fashion Month
The names to know (and shop) ahead of street style season
The names to know (and shop) ahead of street style season.
Gabriela Hearst
Launched almost three years ago, the Uruguayan designer is continuing to grow in popularity when it comes to the street style set. From Leandra Medine to Camille Charriere, fashion folk are flocking to the elegant tailoring and directional frocks the brand has become so well known for. The most searched-for piece this season though? The label's Nina handbag, which consistently has a waiting list.
Gabriela Hearst
Brand searches: Up 39 per cent
The piece: The Nina leather bag
Leather bag, around £1,500, Gabriela Hearst
Alessandra Rich
Unapologetically feminine but with an edgy twist, there's little surprise that Alessandra Rich's collections have been such a hit with the fashion week attendees, including the likes of Irene Kim and Harley Viera Newton. And while we're used to seeing those trademark floral frocks, this season, everyone is searching for the brand's crystal heart earrings.
Alessandra Rich
Brand searches: Up 29 per cent
The piece: The crystal heart earrings
Crystal earrings, £190, Alessandra Rich at Moda Operandi
Ganni
Cool, understated and quirky – everyone wants to be in the Ganni gang, and now more than ever apparently. Searches for the brand are up almost 20 per cent, with everyone wanting to slip into the Danish label's khaki puffer.
Ganni
Brand searches: Up 18 per cent
The piece: Quilted bomber jacket
Quilted jacket, £330, Ganni at Net-a-Porter
Rejina Pyo
After staging her first (and, incredibly successful) catwalk show in September last year, Rejina Pyo is a label that every cool London girl wants to be seen in. The floaty frocks, structured tailoring and quirky accessories are all popular, but the brand's hot pink suit is the piece at the top of everyone's wish lists.
Rejina Pyo
Brand searches: Up 12 per cent
The piece: The pink trouser suit
Linen blazer, £550, Rejina Pyo at My Theresa
Nanushka
Although Nanushka has been well established for over a decade, the Budapest-born brand is appealing more and more in recent seasons thanks to minimal and very cool collections that come at a surprisingly accessible price point. This fashion month, Lyst expects everyone to be wearing the label's denim dress, which is super versatile and is definitely built for clever layering.
Nanushka
Brand searches: Up 34 per cent
The piece: The Sally denim dress
Denim dress, £315, Nanushka at Net-a-Porter
Racil
London-based Racil is best known for its tuxedo and smoking jackets, which have been worn by the likes of Caroline Issa and Candice Lake. While the boutique collections have evolved to include dresses, tops and accessories, it is still the designer's classic tailoring that appeals most.
Racil
Brand searches: Up 22 per cent
The piece: The Tokyo wool blazer
Wool blazer, £760, Racil at Matches Fashion
Veja
It's not easy to compete in the world of fashion trainers, but Veja boasts fans including Emma Watson and Lucy Williams, meaning its appeal is bigger than ever. If this search data is anything to go by, it might be time to pack away your Vans.
Veja
Brand searches: Up 35 per cent
The piece: The V10 leather trainers
Trainers, £110, Veja at Matches Fashion
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