Our Nordic neighbours are famed for always looking effortlessly chic and inimitably fresh (we’re looking at you Freja Beha Erichsen).
So what’s their secret? Other than great genes (damn them), niche beauty products also play a big part in imparting a fresh-faced glow at all times.
Click through to see what our Scandinavian counterparts pioneer in their beauty cabinets and the icons we look to for inspiration…
Anna-Marie Solowij, co-founder of Beauty Mart says ‘there are so many things that we love about this brand: the packaging - pretty but not too girly; the EcoCert stamp - always reassuring to know that your products meet those standards; the subtle fragrances - so many products are overly perfumed these days; and the Swedish aspect - love a bit of Scandi style!’ We couldn’t agree more.
Anna-Marie’s pick: Ecorganic Neroli Bergamot Body Wash, £12.42.