Rosie HW lingerie dreams

Model talks plans for the future

Model Rosie Huntington-Whiteley has hinted that she may be starting her own lingerie line, after her successful Rosie for Autograph underwear collaboration with Marks & Spencer.

‘I love collaborating with people and getting into a creative mindset and imagining what other women want to wear and how they'll wear it. So I do see it in my future,’ the 25-year-old British model told the Telegraph.

Having revealed to ELLE last year that she has always wanted to design – ‘I wanted to design lingerie. I mean, I’ve wanted to design ever since I can remember and I fell into modelling through wanting to design’ she told features director Rebecca Lowthorpe – Rosie for Autograph then became M&S’s fastest-selling collection in history. The experience, plus her personal passion for collecting vintage lingerie (not to mention modelling for some of the biggest lingerie brands in the world including Victoria’s Secret and Agent Provocateur) mean she’s well placed to create a new range.


'I know lingerie because I've worn it [professionally] for 10 years. I've learnt how women's bodies work; I've learnt how my body works. I mean, if you're not picking up something after 10 years, something is wrong.'

Should she launch her own line, Rosie will follow in the footsteps of fellow models Elle MacPherson, who has run her Intimates brand since 1990, and Bar Refaeli, whose Under.Me collection launched in 2011, both of whom launched their collections by modelling their designs; something Rosie is famously well-equipped to do, too.

Watch behind the scenes at Rosie's ELLE cover shoot

See Rosie's style file

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