We've been looking to Victoria for Beckham-branded childrenswear for years, but she's been pipped to the post by her industrious hubby.

For spring, David is shrinking his Bodywear for H&M collection to boys' proportions for the first time.

The collection, which runs from ages 2-14 and will be available to buy in February, is inspired its adult-sized counterpart.

'Stripes are key,' notes H&M, while many pieces - including cute Henleys and grey marl track pants - are spun-off from Beckham's own love of vintage sportswear.

We can't wait to see Cruz busting some moves in it soon.

The announcement comes hot on the heels of another Beckham/H&M first: Becks' new Bodywear for H&M television ad will air during the Super Bowl with a 't-commerce' - that's click to buy - feature.

David Beckham: behind the ELLE cover

Just because, watch David talk through his Holiday 2013 Bodywear for H&M collection #yourewelcome...

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