This month megastar Rihanna took the unprecedented step of inviting her fans and the music press along with her on her tour plane, which is hopping between a mammoth seven countries in seven days.
From London to LA to Mexico City to Toronto, then Stockholm, on to Berlin, then Paris and back to London before the tour’s finale in New York – ELLE’s intrepid reporter Mark Ellen has been along every step of the way, bringing exclusive reports and amazing behind the scenes moments.
'We are at Rihanna's 777 concert! Go RiRi!'
'Both #rihanna777tour photos by @Adam_Hawes.'
'That Parisian concert t-shirt face controversy #rihanna777tour rumbles on. Any idea who it is?'
'Head girl's dressing-room on #rihanna777tour in Sweden - the glamma!'
'Sweden's rolled out the red carpet for #rihanna777tour'
'Landing in Mexico on Tuesday with #rihanna777tour - snapped by #HTCRihanna. Not exactly Ryan Air is it?'
'Toronto last night on the #rihanna777tour. Now heading for tonight's show in Stockholm. Least I think it's Stockholm. Where ARE we?'
'This ace shot from Mexico on #rihanna777Tour by @adam_hawes.'
'Giving her self-designed phone to a member of the crowd on #rihanna777Tour - pic by @adam_hawes.'
'Brilliant second night of #rihanna777Tour kicks off - 'Toronto, how long has it been?' Shirt? Jacket? Shaket? No need to decide!'
'Rihanna and iPhone Navy. Never imagined I'd ever hear the words 'Hello Mexico!''
'Ace Of Spades o'clock on the Rihanna airbus.'
'Brandy chaser to follow, anyone?'