GHD live shoot: What we’re doing

And who we're doing it with




For the first time ever ELLE is partnering with GHD to create a live beauty shoot which will appear in the August issue of ELLE. As part of the launch of the GHD Platinum Styler, we’ve invited 1000 readers to come to our studio in East London and watch a hair shoot as it happens, with team ELLE as well as three GHD super-stylists creating the looks.

Sounds pretty immersive right? To top it off we’ll be projecting live updates throughout the day onto the famous Piccadilly Circus billboards, (and updating those of you who can’t make it to central London on HERE also)


Check back at 11.30 for our first of four behind the scenes updates, with excusive pictures and video of the shoot as it happens. Or get down to Piccadilly Circus and watch it for yourself on the big screens!


Adam Reed, GHD Global Ambassador GHD

Adam is a reknowned session stylist, salon owner and product don, with clients ranging from A-lister Diane Kruger to designer Henry Holland and a host of London’s beauty insiders (including team ELLE beauty).

Zoe Irwin, GHD UK Ambassador

Zoë is one of the most inspiring hairdressers in the industry today with a beautiful style that is forward-thinking, but utterly wearable too. As an established creative director and session stylist her work reflects the new concepts developed from emerging trends in hair and fashion.

Kenna, GHD UK Ambassador

Kenna is a fashion week fixture in New York, Paris, Milan and London, where he is responsible for some of the hair trends that shape the season. He divides his time between his studio spaces in New York and London and does everything from creative wig making for interesting editorials to styling A-listers for the red carpet.

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