Update 10/02/201: Rihanna's Fenty: LVMH Announces Closure Of Rihanna's Fashion Brand Fenty
Just under two years since its unveiling, LVMH is reportedly closing Rihanna's fashion house Fenty's doors.
The french luxury goods company confirmed the shutdown in a statement to WWD which reads: 'Rihanna and LVMH have jointly made the decision to put on hold the RTW activity, based in Europe, pending better conditions.'
While LVMH is calling this a 'hold', WWD's sources report that Fenty's 'e-commerce site – the main distribution channel for Fenty fashions – will go dark in the next few weeks' and 'a skeleton staff remains at the Paris headquarters of Fenty fashions to wind down remaining operations'.
Fenty's Instagram page has been inactive since January 1, while the last collection dropped was a shoe collaboration with Amina Muaddi in November.
Rihanna is reportedly 'sad' about the situation, which appears to be the result of the pandemic preventing her from being hands on at her Europe-based brand.
Thankfully, this 'hold' on Fenty's RTW collection isn't all bad news, since LVMH reportedly plans to redirect their funds to Rihanna's Fenty Beauty, Fenty Skin and Savage X Fenty, which may be expanding into activewear in the near future.
15/10/20: Rihanna Unveils Fenty's Latest Pop-Up In London
After fashion collaborations with River Island and Puma (as well as her own beauty and lingerie brands Fenty Beauty and Fenty Savage) Rihanna has taken the plunge with LVMH to create her own fashion label.
On 22nd May the multi-hyphenate launched the brand at a pop-up store in Paris wearing one of the coveted mini dresses from her collection.
'This is a moment in history,' she told journalists at the store opening. 'It’s a big deal for me and my entire generation.'
Here's everything you need to know about Fenty.
Our Favourite Fenty Items To Shop Now
Fenty's London Pop-Up
In-between launching a visual autobiography and prepping for a baby (say what?), Rihanna has also launched Fenty's first pop-up in London.
Hosted at mega-store and London landmark Selfridges, the pop-up will run from 14th-27th October.
Only in store, you'll have to make the trip to be able to get your hands on pieces from the brands three most recent drops: ‘5-19: Buy Black’, ‘8-19: Street Encounters’ and ‘9-19: Take Up Space’.
Fenty's Paris Pop-Up
As we bid farewell to London Fashion Week and gear up for Milan’s later this week, we can’t help but find ourselves counting down the hours until we jump across the Channel to visit the City of Love.
Why? Well, apart from the ethereal runway and epic stage installations that the likes of Chanel and CELINE will undoubtedly serve up, Rihanna’s Fenty luxury house is descending on the Avenue des Champs-Elysées.
WWD reports that the luxury fashion house launched by the Barbadian singer and LVMH Moët Hennessy Louis Vuitton will take over Paris’ famous Galeries Lafayette department store from 23rd September to 12th October.
The pop-up – which will feature a tunnel-like entrance and staircase customised in Fenty blue (yep, it’s a colour) – will show off a selection of items from the brand’s first three collections drops as well as its fourth collection, which is scheduled to be released around the same time.
Fenty's New York Pop-Up
On Tuesday night Rihanna welcomed the New York fashion crowd to The Webster SOHO for her second pop-up, a month after her first Paris pop-up.
Wearing a slinky, hot pink mini dress, accessorised with matching heels and turquoise earrings, the 31 year-old looked fierce for her new store and drop of clothing.
According to Billboard the pop-up heralds a new collection of clothing for summer, that will include, 'strappy snakeskin heels, oversize denim, brightly coloured bodycon dresses, the glitziest jewellery and fluorescent sunglasses ...[and]even a line of graphic T-shirts.'
Where Can I Buy Fenty?
You can buy Fenty online on the e-commerce shop.
As well as the online shop, Fenty will host pop-up stores around the world.
After the launch in Paris from the 24 May (for two weeks) the brand has announced New York is its next destination.
'FENTY will take over the first two floors of the iconic Cast Iron building at 29 Greene Street in Soho,' the press release states, 'with a unique installation and retail experience designed for The Webster.'
The New York pop-up will be open from 19-30 June 2019.
When Is Fenty Launching?
Gird your loins ladies, because the first official look at Rihanna's Fenty fashion brand is here and it looks epic.
The brand has released, via Instagram, a campaign video for the launch.
The brand with launch on 29th May online and on 24th May in a pop-up store in Paris.
The video release comes hours after Rihanna gave the world a first look at the collection.
Modelled by none other than the singer-songwriter, make-up mogul, clothing and lingerie designer, actor and now brand founder, Robyn Rihanna Fenty, three images have been released showing the hotly-anticipated pieces of clothing and accessories.
Shot for T Magazine's first digital cover, the pictures show the multi-hyphenate with her hair in sculptural ponytails wearing three different ensembles.
In the cover shot the 31-year-old is wearing a beige, oversized two-piece suit. The tailoring has been accessorised with plenty of chunky necklaces, a bum bag and some peach, pointed, naked stilettos.
The second image shows the 'Work' singer in a dark wash denim mini dress, with the same necklaces as before, alongside the same shape of shoe in a beige colour, as well as some dominating orange sunglasses.
Lastly, the Ocean's 8 star can be seen in a white shirt, with the same sunglasses as before, but in a yellow hue, with a collection on gold and crystal earrings.
How excited have these images made us? Tremendously excited is the answer.
What is Fenty?
Rihanna is making history with the launch of her eponymous (Fenty is her last name) fashion brand under LVMH, the group that owns Louis Vuitton and Dior amongst other fashion houses. Why? Well, she's the first black female to take the helm of a major fashion house.
Speaking to T Magazine the philanthropist said:
You’re going to be black wherever you go. And I don’t know if it’s unfortunate or fortunate, because I love being black. So, sorry for those who don’t like it — that’s the first thing you see before you even hear my voice. There are also other factors: I’m young. I’m new to the family. I’m a woman.
Those factors do come into play, but I will not apologise for them, and I will not back down from being a woman, from being black, from having an opinion. I’m running a company and that’s exactly what I came here to do. I don’t know if it makes people uncomfortable or not, but that’s not even my business, you know? I do know that the reason I’m here is not because I’m black. It’s because of what I have to offer. That’s what they’re invested in. And the fact that I’m black is just that: a fact.
Fenty is the first brand LVMH has launched since Christian Lacroix in 1987.
'Everybody knows Rihanna as a wonderful singer, but through our partnership at Fenty Beauty, I discovered a true entrepreneur, a real CEO and a terrific leader,' said Bernard Arnault, chairman and CEO of LVMH. 'To support Rihanna to start up the Fenty Maison, we have built a talented and multicultural team supported by the group resources.'
Rihanna added: 'Designing a line like this with LVMH is an incredibly special moment for us. Mr. Arnault has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits. I couldn’t imagine a better partner both creatively and business-wise, and I’m ready for the world to see what we have built together.'
Rihanna revealed in a new interview exactly why she used her last name, and not her stage name, for her non-musical projects.
'I used to be afraid to step into the whole celebrity makeup world. I saw brands like Hilary Duff and Hannah Montana have so much success [in the aughts], but it got to a place where they were so oversaturated in the market that it diluted their personal brands,' the brand founder told the New York Times.
'It made me think, 'I’m not going to do this, because you lose your respect and credibility,' and so every collaboration I did outside of music, I used Fenty so that you didn’t have to hear the word 'Rihanna' every time you saw something that I did. So Rihanna stayed the music, the person. But these other brands are called Fenty.'
What Does Fenty Look Like?
The first Fenty drop is officially here. Inspired by Rihanna's own personal style, the collection consists of block colour ensembles. Think top-to-toe camel suits with matchin bum bags, pastel pink oversized blazers, white cotton gypsy tops and the best pair of dark wash jeans you'll ever own.
Get Your First Look At Rihanna's Fenty Collection
![cannes, france may 19 sienna miller attends the horizon an american saga photocall at the 77th annual cannes film festival at palais des festivals on may 19, 2024 in cannes, france photo by dominique charriauwireimage](https://hips.hearstapps.com/hmg-prod/images/sienna-miller-barell-jeas-cannes-664b4bb3009bf.jpg?crop=1.00xw:0.670xh;0,0.0304xh&resize=360:* ""Horizon: An American Saga" Photocall - The 77th Annual Cannes Film Festival")
![cannes, france may 19 selena gomez attends the emilia perez photocall at the 77th annual cannes film festival at palais des festivals on may 19, 2024 in cannes, france photo by dominique charriauwireimage](https://hips.hearstapps.com/hmg-prod/images/selena-gomez-cannes-photocall-2024-664b196b8ab42.jpg?crop=1.00xw:0.668xh;0,0.0304xh&resize=360:* ""Emilia Perez" Photocall - The 77th Annual Cannes Film Festival")
